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CIW 1D0-623 Dumps

Exam Code:
1D0-623
Exam Name:
Social Media Strategist
Last Update: May 15, 2024
55 Questions
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Social Media Strategist Questions and Answers

Questions 1

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team’s social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

Options:

A.

Executive

B.

Platform

C.

Campaign

D.

Community

Questions 2

A company has a goal of increasing revenue from social media sites by 15% in the next quarter. The know the costs of their paid advertising and internal resources to promote the social media platform. They also have a readily available metric (sales orders) and are collecting data on conversions from failover to lead to sale. What is the company trying to calculate?

Options:

A.

Return on engagement

B.

Follower sentiment

C.

Customer loyalty

D.

Return on investment

Questions 3

A startup business is designing fabric patterns for the home fashion industry What kind of platforms will best meet the business' social media marketing needs?

Options:

A.

Photo oriented sites, such as Instagram or Pinterest

B.

Microblogging sites, such as Twitter.

C.

Content sharing sites, such as Facebook or MySpace.

D.

Professional networking sites, such as Linkedin