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Microsoft MB-220 Dumps

Exam Code:
MB-220
Exam Name:
Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
Last Update: May 10, 2024
222 Questions with Explanation
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This exam is for Dynamics 365 Marketing functional consultants who have an essential awareness of industry nomenclature, rules, objectives, techniques, and collaborative initiatives. Candidates will implement solutions that will attract and generate leads, raise brand recognition, standardize multichannel messaging, and give marketing insights. This test assesses your ability to perform the essential technical activities:

Configuration settings and expand marketing application areas (20-25%), handle segments and list marking (10-15%), develop and implement marketing structures and sitemaps (10-15%), oversee leads, contact details, and account information (5-10%), develop and manage marketing emails and settings (5-10%), manage client journeys (10-15%), Manage and organize events and webinars (10-15%), setup Dynamics 365 Client Voice (10-15%).

This exam also encompasses LinkedIn connectivity, conferences, questionnaires, and ensuring compliance with the General Data Protection Regulation (GDPR). It is a 120-minute exam with 40-60 questions and a registration fee of $165 (USD). The passing mark is 700/1000. Good Luck for exam!

Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Practice Questions

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MB-220 FAQs

The MB-220 exam focuses specifically on Dynamics 365 for Marketing, covering marketing automation, customer journeys, and lead management, while the MB-210 centers on Dynamics 365 for Sales, emphasizing sales processes, configurations, and relationship management, reflecting their distinct functional areas.

The MB-220 exam primarily focuses on Dynamics 365 Marketing application configuration, customer journey creation, lead nurturing, marketing forms and pages, segmentation and lists, marketing emails, and integration with other Dynamics 365 applications, assessing a candidate's proficiency in marketing technology management.

Yes, practical work experience in marketing, particularly in digital marketing or using CRM software, is recommended before taking the MB-220 exam. Familiarity with marketing principles and Dynamics 365 tools will greatly aid in understanding the exam's applied marketing technology concepts.

The MB-220 exam primarily features multiple-choice questions, scenario-based queries, and case studies. These questions test a candidate's practical knowledge and understanding of Dynamics 365 for Marketing, assessing their ability to apply concepts in real-world marketing and CRM scenarios.

Absolutely, the MB-220 certification can serve as a foundational step towards advanced Microsoft certifications. It demonstrates proficiency in Dynamics 365, paving the way for specialized roles and further certifications in areas like advanced CRM solutions and business applications expertise.

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Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Questions and Answers

Questions 1

You need to create a customer journey template for the marketing team. The team will use the template to launch a promotional offer to customers in Denmark. Sweden, and Norway.

What should you do?

Options:

A.

Create a new Customer Journey Template, and use Power Automate within the customer journey to dynamically send it based on a Contact's preferred Language.

B.

Create a new Customer Journey Template, and clone customer journey to dynamically send it based he template so that it can be reused for another country/region and language

C.

Create a new Customer Journey Template for each country/region, and change the language of each template to the desired language and make modifications.

D.

Create a new Customer Journey Template, and use the localization option within the customer journey to dynamically send it based on a Contact's preferred language.

Questions 2

You have created a customer journey that does the following:

Sends an email regarding a country/region-specific promotional offer.

Creates a phone call activity and sends a text message to the contact.

Which set of actions should you take to activate your customer journey?

Options:

A.

Check the country/region, check the localization check box. Validate, and then Publish.

B.

Check the localization check box. Validate, check for errors, and then Publish.

C.

Verify the segment and email language, check for errors, and then Go Live.

D.

Verify the segment, check the country/region. Validate, and then Go Live.

Questions 3

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options: