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AMA PCM Dumps

Exam Code:
PCM
Exam Name:
Professional Certified Marketer
Last Update: May 15, 2024
316 Questions
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Professional Certified Marketer Practice Questions

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Professional Certified Marketer Questions and Answers

Questions 1

Mars Corp., a New York-based soft drink manufacturer, decides to expand its operations to London and Delhi. However, the company decides to sell its existing soft drinks with the same packaging and flavors in these markets. In this scenario, the company is using a _____ strategy.

Options:

A.

market penetration

B.

product development

C.

market development

D.

service development

E.

diversification

Questions 2

Which of the following is most likely to be considered a convenience product?

Options:

A.

A lamp

B.

A haircut

C.

Running shoes

D.

A can of soda

E.

Concert tickets purchased online

Questions 3

Which of the following is a feature of radio advertisements?

Options:

A.

It enables personalization.

B.

It is highly targeted.

C.

It can be linked to detailed content.

D.

It offers higher exposure periods.

E.

It offers a wide reach.