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Pardot-Specialist Sample Questions Answers

Questions 4

Which scenario would convert an anonymous visitor into an identified prospect?

Options:

A.

Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

B.

Scanning the badge of someone who visited a booth at a recent event

C.

Submitting a Web2Lead form that is linked to Pardot via a form handler

D.

Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

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Questions 5

Which two considerations must be made when creating a repeating automation rule?

Choose 2 answers

Options:

A.

Setting how many prospects are allowed to match the repeating automation rule

B.

Setting a date for when prospects can no longer match the repeating automation rule

C.

Setting how many days must pass before a prospect can match the repeating automation rule

D.

Setting the number of times a prospect can match the repeating automation rule

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Questions 6

LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Pardot form.

Which form feature should be utilized?

Options:

A.

Progressive Profiling

B.

Email Validation

C.

Kiosk/Data Entry Mode

D.

Dependent fields

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Questions 7

What can the GoToWebinar connector do?

Options:

A.

Register prospects for GoToWebinar events

B.

Display how long a prospect watched a webinar

C.

Automatically pull in prospects who exist in GoToWebinar but not Pardot

D.

Display registrations and attendance as activities

E.

Pulls in Pardot emails to use in GoToWebinar

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Questions 8

A user wants to set up an automated grading model in Pardot.

Which two components are required to achieve this? Choose 2 answers

Options:

A.

Profile

B.

Automation Rule

C.

Pardot Score

D.

Dynamic List

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Questions 9

What is the baseline grade assigned to a prospect?

Options:

A.

C

B.

D

C.

B

D.

A

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Questions 10

How can an action be applied to a prospect who views a specific page of a website?

Options:

A.

Through completion actions

B.

Through automation rules

C.

Through scoring

D.

Through page actions

E.

None of the above

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Questions 11

Which Salesforce custom fields will sync with Pardot?

Options:

A.

Custom Record Type fields

B.

Custom Prospect fields

C.

Custom Account fields

D.

Custom Opportunity fields

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Questions 12

If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

Options:

A.

2

B.

10

C.

5

D.

0

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Questions 13

Which is NOT a way to assign a custom role to a user?

Options:

A.

Edit an existing Default Role, and it will automatically convert to a Custom Role.

B.

Assign new users to a previously created Custom Roles during the import process.

C.

Add a batch of existing users to a Custom Role using table actions

D.

Add a user to a Custom Role directly from their User Record.

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Questions 14

How long does it take a drip program to start after unpausing it?

Options:

A.

Immediately

B.

Within 5 minutes

C.

Within one hour

D.

Within one business day

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Questions 15

An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.

If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

Options:

A.

The prospect will start the program over at the beginning after waiting one day.

B.

The prospect will not restart the program; prospects can only process through once.

C.

The prospect will start the program over at the beginning immediately.

D.

The prospect will not restart the program; they have reached the maximum number of repeats.

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Questions 16

You want to export a list of prospects, but you only need the default fields. What can you use?

Options:

A.

Use the Simple Export option

B.

Use the Express Export option

C.

Copy and paste the information from the Prospect table into Excel.

D.

You have to export all the fields. Pardot doesn't allow you to choose only the default fields.

An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

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Questions 17

When is a prospect automatically removed from future email sends?

Options:

A.

Soft Bounce

B.

Hard Bounce

C.

Any Bounce

D.

None

E.

After 5 Soft Bounces

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Questions 18

What are the key technical items required to set up during implementation?

Options:

A.

Tracking Code

B.

Email Authentication

C.

CNAME

D.

IP Whitelisting

E.

Using Custom Fonts

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Questions 19

A marketer receives a request to permanently delete a prospect from Pardot.

How does the marketer satisfy this request?

Options:

A.

The marketer archives the prospect, but cannot permanently delete their data.

B.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Pardot.

C.

The marketer goes to the prospect record and chooses the "Permanently Delete'' menu option.

D.

The marketer archives the prospect and then selects "Permanently Delete" from the recycle bin.

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Questions 20

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

Options:

A.

Completion actions based on email link clicks only execute once per prospect.

B.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

C.

Completion actions based on email opens will retroactively apply if added after the email send.

D.

Completion actions based on image file downloads only execute once per day.

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Questions 21

What are the limitations of connecting Pardot to a Salesforce Sandbox account?

Options:

A.

If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

B.

Pardot can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.

C.

You cannot sync with a sandbox at all

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Questions 22

A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.

Which form field option should be enabled?

Options:

A.

Maintain the initial value upon subsequent form submissions

B.

Always display even if previously completed

C.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

D.

Include "Not you?" link to allow visitors to reset the form

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Questions 23

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.

How should the list be created?

Options:

A.

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

B.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

C.

Use a completion action on the form to automatically add anyone who completes it to the list.

D.

Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

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Questions 24

An engagement studio action step is scheduled to send an email on March 20th.

What should happen to the prospects who reach this step after that scheduled day?

Options:

A.

A prospect arriving after the send date will remain on the step until a new send date is set

B.

A prospect arriving after the send date will skip the Send Email step.

C.

A Prospect arriving after the send date will be removed from the program.

D.

A ProsPect arriving after the send date will be sent the email.

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Questions 25

What does Pardot set on visitors' browsers to track their activities?

Options:

A.

UTM Parameters

B.

Tracking Pixels

C.

Cookies

D.

Google Analytics Tracking Code

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Questions 26

A marketer has 4,000 total prospects in their account:

• 3,000 of which are opted in

• 500 of which are opted out

• 500 of which are in the Recycle Bin

What would be their Mailable Database usage?

Options:

A.

3,000

B.

2,500

C.

4,000

D.

3,500

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Questions 27

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

Options:

A.

Submitting a form on a landing page.

B.

Matching an automation rule.

C.

Viewing more than one web page.

D.

Clicking on a tracked link in an email.

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Questions 28

Completion Actions are retroactive.

Options:

A.

True

B.

False

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Questions 29

What must be created in order to send an autoresponder?

Options:

A.

Test email

B.

One-to-one email

C.

Email template

D.

List email

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Questions 30

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

Options:

A.

The last campaign of the last contact associated with the opportunity

B.

The first campaign of the first contact associated with the opportunity

C.

The first campaign of the last contact associated with the opportunity

D.

The last campaign of the first contact associated to the opportunity.

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Questions 31

You want to track prospects that click on a banner ad. What do you use?

Options:

A.

Custome redirect

B.

Page actions

C.

Lead scoring and grading

D.

Completion actions

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Questions 32

A user needs to change which email template is used in a running engagement program.

What is the first step the user must take In order to make this change?

Options:

A.

Copy the original Engagement Program

B.

Change the wait time for the template

C.

Delete the old sent email

D.

Pause the Program

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Questions 33

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.

What action will occur in Pardot?

Options:

A.

A new visitor record will be created.

B.

A new Account will be created.

C.

No new record will be created.

D.

A new prospect record will be created.

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Questions 34

A Pardot user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Pardot user understand how these prospects may have become unmailable?

Options:

A.

Total Sent and Suppression Rate

B.

Click-Through Rate and Soft Bounces

C.

Tracker Domain Verification and Open Rate

D.

Total Opt Outs and Hard Bounces

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Questions 35

Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Options:

A.

The Dashboard

B.

The Sent Emails Page

C.

The System Preferences Page

D.

Admin-Domain Management

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Questions 36

A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific list?

Options:

A.

On the 'Sending' tab of the email template

B.

On the Testing' tab of the email template

C.

On the Testing' tab of the list email

D.

On the 'Sending' tab of the 1st email

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Questions 37

There are absolutely no restrictions on how you assign custom users abilities.

Options:

A.

True

B.

False

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Questions 38

A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.

What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

Options:

A.

The prospect will continue to see the form upon submission

B.

The discrepancy between the two assets will cause an error

C.

The prospect will be redirected to another webpage

D.

The form's Thank You Content will still display

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Questions 39

By default Pardot will sync with what types of accounts in Salesforce?

Options:

A.

Contact Accounts

B.

Lead Accounts

C.

Persons Accounts

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Exam Code: Pardot-Specialist
Exam Name: Salesforce Certified Pardot Specialist (SU22)
Last Update: Dec 3, 2022
Questions: 258
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