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Pardot-Specialist Sample Questions Answers

Questions 4

What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

Options:

A.

Rule

B.

Wait

C.

Trigger

D.

Action

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Questions 5

A user wants to set up an automated grading model in Pardot.

Which two components are required to achieve this? Choose 2 answers

Options:

A.

Profile

B.

Automation Rule

C.

Pardot Score

D.

Dynamic List

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Questions 6

LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.

In which scenario would a prospect be able to receive the emails in the program?

Options:

A.

The prospect is marked as optad out.

B.

The prospect is removed from the recipient list

C.

The prospect isremoved from the suppression list

D.

The prospect is removed from both the suppression list and the recipient list.

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Questions 7

An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step witha 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.

How would the prospect progress through the trigger step?

Options:

A.

The prospect will immediately progress down the "Yes" path since theemail was opened.

B.

The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.

C.

The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.

D.

The prospect willimmediately progress down the No' path since the email open did not occur on day 3.

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Questions 8

What factors are involved with and determine email deliverability?

(Choose 2)

Options:

A.

Sender Policy Framework(SPF)

B.

Domain Keys

C.

Sender ID

D.

Whitelist

E.

CAN-SPAM

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Questions 9

How can you set a prospect's first touch campaign?

Options:

A.

Usingautomation rules.

B.

Using completion actions

C.

None of the above

D.

Using segmentation rules.

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Questions 10

What causes a sync from Salesforce to Pardot?

Options:

A.

Updating a formula field in Salesforce

B.

Updating a field on a Contact record that does not have an email address

C.

Opening a one to one email

D.

Making field changes to a Lead or Contact record

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Questions 11

A Pardot user sends out a list email and noticesthat as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Pardot user understand how these prospects may have become unmailable?

Options:

A.

Total Sent and Suppression Rate

B.

Click-Through Rate and Soft Bounces

C.

Tracker Domain Verification and Open Rate

D.

Total Opt Outs and Hard Bounces

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Questions 12

Arrange these events in sequence:

Options:

A.

The visitor is now aprospect.

B.

A visitor submits a conversion form

C.

A cookie is applied

D.

The prospect's activity history is available to view in Pardot

E.

Visitors access your company website

F.

E C B A D

G.

E B A D C

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Questions 13

The "related" tab of the prospect record displays prospects that have what in common?

Choose one answer

Options:

A.

Email Domain

B.

Company

C.

Assigneduser

D.

Score

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Questions 14

LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Pardot form report metric should be reviewed?

Options:

A.

Total Submissions

B.

Conversions

C.

Total clicks

D.

Unique Submissions

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Questions 15

In which two ways does a Pardot prospect sync with aSalesforce Lead or Contact record?

Choose 2 answers

Options:

A.

Shared CRM ID

B.

Shared Assigned User ID

C.

Shared email address

D.

Shared tracking pixel

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Questions 16

When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

Options:

A.

True

B.

False

Questions 17

What is the process to add a prospect who visits a pricing page to a list?

Options:

A.

Create a page action

B.

Create a segmentation rule

C.

Use a Tag

D.

Create an automation rule

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Questions 18

What are 2 ways to define a user's role?

Options:

A.

From the list view

B.

Through an automation rule

C.

During the import process

D.

Directly from the user record

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Questions 19

Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?

Options:

A.

Pardot only shows this information on the lead record.

B.

Once converted, this informationshows on the account record and not the contact.

C.

The administrator needs to create lookup fields on the contact to see this from the lead.

D.

The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.

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Questions 20

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

Options:

A.

The Grade as it includes personal information about the prospect.

B.

The Profile as It reflects LenoxSoft's ideal customer.

C.

The Campaign as it references the prospect's first touch point.

D.

The Score as itshows activities taken by the prospect.

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Questions 21

LenoxSoft enabled the "Always Display Form AfterSubmission" setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Options:

A.

The prospect would receive an error message.

B.

The form would be displayed on the page once again.

C.

The prospect would be redirected to a thank-you page.

D.

The thank-you content would continue to be shown.

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Questions 22

When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

Options:

A.

The last campaign of the last contact associated with the opportunity

B.

The first campaign of the first contact associated with the opportunity

C.

The first campaign of the last contact associated with the opportunity

D.

The last campaign of the first contact associated to the opportunity.

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Questions 23

A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:

https://www.tenoxsoft.eom/products/A

haps://www.tenoxsoft.con-i/products/B

https://www.lenoxsoft.eom/pfodocts/C

What is the recommended way for the user to accomplish this?

Options:

A.

Create one page action with comma-separated URLs.

B.

Set the page action URL as https://www.lenoxsoft.com/products/B

C.

Create three separate page actions, one for each URL.

D.

Set the page as a priority page in Pardot.

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Questions 24

On which two types of domains does Pardot set cookies? (Choose two answers.)

Options:

A.

Pardot domains

B.

Tracker domains

C.

Mobile domains

D.

Social media domains

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Questions 25

When are visitors converted to prospects?

Options:

A.

When they run through completion actions

B.

When an automation rule runs

C.

When a prospect fills out a form or form handler

D.

When the prospect visits a Pardot landing page

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Questions 26

What would make the Salesforce connector become unverified?

Options:

A.

The Salesforce account has reached the limit of the number of lead or contact records that could be created

B.

The Pardot account has reached the limit ofthe number of prospect records that could be created

C.

The connector user's Pardot password was changed

D.

The connector user's Salesforce password was changed

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Questions 27

What should youdo when multiple users are editing an email template at the same time?

Options:

A.

Multiple users cannot edit the same email template at the same time

B.

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

C.

Update the same draft at the same time since the system will recognize updates made by both users

D.

Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

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Questions 28

Which Salesforce field type is unsupported for syncing with Pardot?

Options:

A.

Lookup

B.

Picklist

C.

Number

D.

Formula

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Questions 29

Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)

Options:

A.

Create an automation rule tochange Pardot campaign for prospects meeting certain criteria.

B.

Add the prospect to a static list.

C.

Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria.

D.

Manually change the prospect’s Pardot campaign whenediting the prospect record.

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Questions 30

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

Options:

A.

A prospect being converted from a Lead to a Contact

B.

A prospect sending an email to their assigned user

C.

A prospect clicking on a tracked link in an email

D.

A prospect submitting a form on a landing page

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Questions 31

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

A.

Form Handler

B.

Form

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Questions 32

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.

Which sequence of steps should the Pardot Administrator take to automate this process?

Choose one answer

Options:

A.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

B.

Enable Visitors Filters for a specific IP range; Enable Page Actions to notifymanagers.

C.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

D.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

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Questions 33

What editions of Salesforce can sync with Pardot?

Options:

A.

Enterprise Edition and lower

B.

Standard Edition and higher

C.

Professional Edition and higher

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Questions 34

Which landing page report metric represents the number of individual prospects who submittedthe landing page at least once?

Options:

A.

Total submissions

B.

Unique submissions

C.

Conversions

D.

unique clicks

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Questions 35

What is one way a sales rep can convert a visitor to a prospect?

Options:

A.

The sales rep gives the visitora phone call.

B.

The sales rep increases the visitor s score to 100.

C.

The sales rep manually associates the visitor with a prospect.

D.

The sales rep walks the visitor through a demo.

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Questions 36

If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Options:

A.

Lead field

B.

Contact field

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Questions 37

New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.

What will happen to the new prospects if the program is currently running and theprospects have not run through the engagement studio program before?

Options:

A.

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

B.

The prospects remain on the list, but are NOT added to the program until the next day.

C.

The prospects are added to the program, but wait for a user to manually select them to process.

D.

The prospects are added to the program and automatically start processing through the program.

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Questions 38

How can an interested lead that comes to Lenoxsoft’s website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Options:

A.

Send using the form’s completion actions.

B.

Send using a segmentation rule.

C.

Send using an engagement program.

D.

Use a dynamic list to use as a recipient list on an email send.

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Exam Code: Pardot-Specialist
Exam Name: Salesforce Certified Pardot Specialist(WI23)
Last Update: Mar 21, 2023
Questions: 258
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