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Salesforce-AI-Associate Sample Questions Answers

Questions 4

A customer using Einstein Prediction Builder is confused about why a certain prediction was made.

Following Salesforce's Trusted AI Principle of Transparency, which customer information should be accessible on the Salesforce Platform?

Options:

A.

An explanation of how Prediction Builder works and a link to Salesforce's Trusted AI Principles

B.

An explanation of the prediction's rationale and a model card that describes how the model was created

C.

A marketing article of the product that clearly outlines the oroduct's capabilities and features

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Questions 5

Which type of bias imposes a system ‘s values on others?

Options:

A.

Societal

B.

Automation

C.

Association

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Questions 6

What is the most likely impact that high-quality data will have on customer relationships?

Options:

A.

Increased brand loyalty

B.

Higher customer acquisition costs

C.

Improved customer trust and satisfaction

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Questions 7

Which data does Salesforce automatically exclude from marketing Cloud Einstein engagement model training to mitigate bias and ethic…

Options:

A.

Geographic

B.

Geographic

C.

Cryptographic

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Questions 8

A data quality expert at Cloud Kicks want to ensure that each new contact contains at least an email address …

Which feature should they use to accomplish this?

Options:

A.

Autofill

B.

Duplicate matching rule

C.

Validation rule

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Questions 9

What is an implication of user consent in regard to AI data privacy?

Options:

A.

AI ensures complete data privacy by automatically obtaining user consent.

B.

AI infringes on privacy when user consent is not obtained.

C.

AI operates Independently of user privacy and consent.

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Questions 10

How does an organization benefit from using AI to personalize the shopping experience of online customers?

Options:

A.

Customers are more likely to share personal information with a site that personalizes their experience.

B.

Customers are more likely to be satisfied with their shopping experience.

C.

Customers are more likely to visit competitor sites that personalize their experience.

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Questions 11

A Salesforce administrator creates a new field to capture an order's destination country.

Which field type should they use to ensure data quality?

Options:

A.

Text

B.

Picklist

C.

Number

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Questions 12

Cloud Kicks wants to use AI to enhance its sales processes and customer support.

Which capacity should they use?

Options:

A.

Dashboard of Current Leads and Cases

B.

Sales path and Automaton Case Escalations

C.

Einstein Lead Scoring and Case Classification

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Questions 13

A consultant conducts a series of Consequence Scanning workshops to support testing diverse datasets.

Which Salesforce Trusted AI Principles is being practiced>

Options:

A.

Transparency

B.

Inclusivity

C.

Accountability

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Questions 14

What is a key characteristic of machine learning in the context of AI capabilities?

Options:

A.

Uses algorithms to learn from data and make decisions

B.

Relies on preprogrammed rules to make decisions

C.

Can perfectly mimic human intelligence and decision-making

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Questions 15

What is the key difference between generative and predictive AI?

Options:

A.

Generative AI creates new content based on existing data and predictive AI analyzes existing data.

B.

Generative AI finds content similar to existing data and predictive AI analyzes existing data.

C.

Generative AI analyzes existing data and predictive AI creates new content based on existing data.

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Questions 16

What is a potential source of bias in training data for AI models?

Options:

A.

The data is collected in area time from sources systems.

B.

The data is skewed toward is particular demographic or source.

C.

The data is collected from a diverse range of sources and demographics.

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Questions 17

Cloud Kicks is testing a new AI model.

Which approach aligns with Salesforce's Trusted AI Principle of Incluslvity?

Options:

A.

Test only with data from a specific region or demographic to limit the risk of data leaks.

B.

Rely on a development team with uniform backgrounds to assess the potential societal implications of the model.

C.

Test with diverse and representative datasets appropriate for how the model will be used.

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Questions 18

What are the potential consequences of an organization suffering from poor data quality?

Options:

A.

Low employee morale, stock devaluation, and inability to attract top talent

B.

Revenue loss, poor customer service, and reputational damage

C.

Technical debt, monolithic system architecture, and slow ETL throughput

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Questions 19

Which action introduces bias in the training data used for AI algorithms?

Options:

A.

Using a large dataset that is computationally expensive

B.

Using a dataset that represents diverse perspectives and populations

C.

Using a dataset that underrepresents perspectives and populations

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Questions 20

How does AI assist in lead qualification?

Options:

A.

Scores leads based on customer data

B.

Creates personalized SMS campaigns

C.

Automatically interacts with prospects

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Questions 21

Which best describes the difference between predictive AI and generative Al?

Options:

A.

Predictive AT uses machine learning to classify or predict outputs from its input data whereas generative Al does not use machine learning to generate its output.

B.

Predictive Al uses machine learning to classify or predict outputs from its input data whereas generative Al uses machine learning to generate new and original output for 4 given input

C.

Predictive Al and generative Al have the same capabilities but differ in the type of input they receive; predictive AT receives raw data whereas generative AT receives natural language.

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Questions 22

Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

What should the company do first to prepare its data for use with AI?

Options:

A.

Remove biased data.

B.

Determine data availability.

C.

Determine data outcomes.

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Questions 23

Cloud Kicks prepares a dataset for an AI model and identifies some inconsistencies in the data.

What is the most appropriate action the company should take?

Options:

A.

Adjust the Al model to account for the data inconsistencies.

B.

Increase the quantity of data being used for training the model

C.

Investigate the data inconsistencies and apply data quality techniques.

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Questions 24

How does data quality impact the trustworthiness of Al-driven decisions?

Options:

A.

The use of both low-quality and high-quality data can improve the accuracy and reliability of AI-driven decisions.

B.

High-quality data improves the reliability and credibility of Al-driven decisions, fostering trust among users.

C.

Low-quality data reduces the risk of overfitting the model, improving the trustworthiness of the predictions.

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Questions 25

Which best describes the different between predictive AI and generative AI?

Options:

A.

Predictive new and original output for a given input.

B.

Predictive AI and generative have the same capabilities differ in the type of input they receive: predictive AI receives raw data whereas generation AI receives natural language.

C.

Predictive AI uses machine learning to classes or predict output from its input data whereas generative AI does not use machine learning to generate its output

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Questions 26

What can bias in AI algorithms in CRM lead to?

Options:

A.

Personalization and target marketing changes

B.

Advertising cost increases

C.

Ethical challenges in CRM systems

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Questions 27

Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce.

Which feature should be used to accomplish this?

Options:

A.

Duplicate management

B.

Trigger deletion of old records

C.

Standardized field names

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Questions 28

Cloud Kicks plans to use automated chat as its primary support channel.

Which Einstein feature should they use?

Options:

A.

Discovery

B.

Bots

C.

Next Best Action

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Questions 29

Which statement exemplifies Salesforces honesty guideline when training AI models?

Options:

A.

Minimize the AI models carbon footprint and environment impact during training.

B.

Ensure appropriate consent and transparency when using AI-generated responses.

C.

Control bias, toxicity, and harmful content with embedded guardrails and guidance.

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Questions 30

A financial institution plans a campaign for preapproved credit cards?

How should they implement Salesforce’s Trusted AI Principle of Transparency?

Options:

A.

Communicate how risk factors such as credit score can impact customer eligibility.

B.

Flag sensitive variables and their proxies to prevent discriminatory lending practices.

C.

Incorporate customer feedback into the model’s continuous training.

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Exam Code: Salesforce-AI-Associate
Exam Name: Salesforce Certified AI Associate Exam (SP24)
Last Update: Jul 15, 2024
Questions: 101
$56  $159.99
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