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Customer-Data-Platform Sample Questions Answers

Questions 4

Data from which object will be deleted when processing a Data Deletion or Right to be

forgotten request

Options:

A.

Individual and all related entities in data model

B.

Individual, all related entities indata model and mapped data streams

C.

Unified individual, all related entities in data model and mapped data streams

D.

Unified individual and all related entities in data model

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Questions 5

Which two files are activated to Cloud file storage to publish segment?

Options:

A.

A file that containssecurity credential

B.

A file that contains the segment defination

C.

A file that contains the segment members with additional attributes

D.

A file that contains calculated insights

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Questions 6

How many Salesforce orgs can an administrator connect to Salesforce CDP?

Options:

A.

1

B.

2

C.

10

D.

No hard limit

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Questions 7

How does an adminincreasethe consolidationrate for identity resolution?

Options:

A.

Add more matching rules to broaden the search of matches

B.

Change the ignore empty value option

C.

Change all reconciliation rules to source sequence

D.

Reduce the number of matching rules

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Questions 8

What does the source sequence reconciliation rule do in Identity Resolution?

Options:

A.

Source data from disparate systems across the enterprise.

B.

Reconcile data by data that’s most frequent acrossrecords.

C.

Sort data sources in order of most to least preferred for inclusion in Unified Profile.

D.

Includes data from sources where the data is alphanumerically sequenced.

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Questions 9

How does a Marketer take advantage of identity Resolution in segmentation?

Options:

A.

Segment on Unified Individual

B.

Segment on Account

C.

Segment on Contact Point Email

D.

Segment on Individual

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Questions 10

Marketing Cloud Customer Data Platform creates a setup automations--------support data transfer between the two products by default----Bundle

Options:

A.

All Business Units in the Marketing Cloud Account with Email Activity

B.

All Business Units in the Marketing Cloud Account

C.

All Business Units in the Marketing Cloud Account for which connected CDP

D.

Top level (Enterprise) Business Unit in the Marketing Cloud Account

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Questions 11

Which of these is present in Identity Resolution Summary?

Options:

A.

Unified Individuals

B.

Last Processing Status

C.

Matched Individuals

D.

All theabove

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Questions 12

Which user rolemanages the data model and creates Identity Resolution rulesets for unified

profiles?

Options:

A.

Admin

B.

Marketing Specialist

C.

Data Aware Specialist

D.

Marketing Manager

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Questions 13

Which three types of data can identity resolution combine into a unified profile?

Options:

A.

Corporate Performance

B.

Behavioral

C.

Profile

D.

Product

E.

Transactional

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Questions 14

What are the two options for the publishing schedule of segments?

Options:

A.

Don’t Refresh

B.

Data Stream schedule

C.

12 or 24 hrs

D.

Activation schedule

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Questions 15

How does an admin increase the consolidation rate for Identity Resolution?

Options:

A.

More matching rules to broaden the search for matches

B.

Merge all reconciliation rules to Source Sequence

C.

(…) the number of matching rules

D.

(…) the ignore Empty Value option

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Questions 16

How does a CDP help reduce advertising costs?

Options:

A.

By targeting customers efficiently in their preferred channel

B.

By reducing the manual process from media buying

C.

By increasing the transparency of media spend

D.

By helping marketers understand the price of media

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Questions 17

How does Identity Resolution select attributes for Unified individuals when there is ---attribute----(Choose 1)

Options:

A.

Leverage Match Rules

B.

Leverage ReconciliationRules

C.

Create additional Rule Sets

D.

Create additional Contact Points

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Questions 18

A purchase order number is specified as text field typE. What value will segmenting on Purchase order

number | is equal to | 0122 return?

Options:

A.

Purchase order number 122

B.

Purchase order number 0122

C.

Purchase order number 0122 and 122

D.

Purchase order number NULL

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Questions 19

What is the result of a segment using two separate containers linked by an AND:

SalesOrder.PurchasedItem = ‘Yellow’ AND SalesOrder.PurchasedItem = ‘Belt’?

Options:

A.

Customer who purchased only ‘Yellow Belt’ items on the purchase.

B.

Customer who purchased any yellow product and also purchased belt of any color.

C.

Customer who purchased ‘Yellow Belt’ as a single product on the purchase.

D.

Customer who purchased ‘Yellow Belt’, or any ‘yellow’ item, or any ‘belt’ items on the purchase

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Questions 20

What type of data is collected by a company or entity that does not have a direct relationship with

the visitor and customer?

Options:

A.

Partner Data

B.

First Party Data

C.

Third Party Data

D.

Second Party Data

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Questions 21

Which two CRM objects are included in both Sales and Service Cloud Data Bundle?

Options:

A.

Campaign Member

B.

Contact

C.

Opportunity

D.

Account

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Questions 22

How can a Marketing Team member get Marketing Cloud Engagement profile attribute into Customer Data Platform? (Choose 1)

Options:

A.

Map MobileConnect Starter Data Bundle

B.

Map MobilePush Starter Data Bundle

C.

Map Data view ‘_EnterpriseAttribute’ to CDP

D.

Map Email Studio Starter Data Bundle

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Questions 23

Which two permission sets will allow users to access Salesforce CDP Data Explorer?

Options:

A.

Salesforce CDP admin

B.

Salesforce CDP Marketing Manager

C.

Salesforce CDP Marketing Specialist

D.

Salesforce CDP Data Aware Specialist

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Questions 24

Which two file types are available for Cloud Storage activation?

Options:

A.

.json

B.

.csv

C.

.xls

D.

.zip

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Questions 25

Which permission set needs to be added to the salesforce CRM object to be

available in Salesforce CDP

Options:

A.

Salesforce CDP external connector

B.

Salesforce External Integration

C.

Salesforce CDP Salesforce Connector Integration

D.

Salesforce External Connector

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Questions 26

Which CDP Objects are available as tables via the Tableau connector to discover new insights about customers?

Options:

A.

Calculated Insights

B.

AllObjects

C.

Unified Profile

D.

Data Model Objects

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Questions 27

What is the Subject Area for any Organization, Individual, or Member in the Cloud Information Model?

Options:

A.

Membership

B.

Global Account

C.

Individual

D.

Party

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Questions 28

What modeling format describe the Individual and Contact Point objects?

Options:

A.

Jagged

B.

Normalized

C.

Compress

D.

De-Normalized

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Questions 29

WhichCDP permission set manages the overall segmentation strategy and identifies

the target campaigns?

Options:

A.

Marketing specialist

B.

IT manager

C.

Marketing manager

D.

Data Aware Specialist

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Questions 30

Salesforce CDP supports these content file formats?

Options:

A.

.txt

B.

.csv

C.

.tsv

D.

.json

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Questions 31

What are the two benefits of Calculate Insights compared to Segment criteria?

Options:

A.

It creates simple logic on row-basedoperations

B.

It creates reusable contents

C.

Marketer friendly drag and drop interface

D.

It performs complex queries on multiple objects

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Questions 32

What role in a company was Salesforce CDP designed for?

Options:

A.

Developer

B.

Marketer

C.

Salesperson

D.

Data Analyst

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Questions 33

What three things happen when an admin clicks on identity resolution deletion?

Options:

A.

Deletes all custom data model objects

B.

Removes all unified customer data

C.

Resets all settings in identity resolution

D.

Eliminates dependencies on data model object

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Questions 34

What is the result of a segment using two separate containers linked by an AND SalesOrder.Purchaseditem Is Equal To ‘red’AND Salesorder.PurchasedItem Is Equal To ‘shoes?

Options:

A.

Customers who purchased any red product and also purchased shoes of any color

B.

Customers who purchased “red shoes”, or any ‘red’ item, or any ‘shoes’ item in the purchase

C.

Customer who purchased “redshoes” as a single product on the purchase

D.

Customers who purchased only ‘red shoes’ items on the purchase

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Questions 35

Which two Interaction Studio features are updated with activation from Salesforce CDP?

Options:

A.

Event Data

B.

Segments

C.

Promotions

D.

Profile Attributes

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Questions 36

Which of thefollowing functions returns the first value from a list that isn’t empty?

Options:

A.

CONCAT

B.

COALESCE

C.

REPLACE

D.

FIND

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Questions 37

When setting up the data source object or schema for data ingestion what are the three options availablein CDP?

Options:

A.

Other Data

B.

Engagement Data

C.

Order Data

D.

Profile Data

E.

Event Data

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Questions 38

Which data type is collected by a company that does not have any direct relationship with

the customer?

Options:

A.

Partner data

B.

First party data

C.

Second party data

D.

Third party data

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Questions 39

Which type of measureswith aggregate functions are supported?

Options:

A.

Date

B.

Text

C.

Numeric

D.

Boolean

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Questions 40

What type of data is the information a company collects directly from their audience or customers and brings into CDP?

Options:

A.

Partner Data

B.

Second Party Data

C.

First Party Data

D.

Third Party Data

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Questions 41

Which three Object types are available under Data Explorer?

Options:

A.

Data Source Object

B.

Data Model Object

C.

Segment Objects

D.

Data Extensions

E.

Calculated Insights

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Questions 42

Which of the followingcannotbe used in Segmentation? (Choose 2)

Options:

A.

Numeric Measures

B.

Text Measures

C.

Aggregate Functions

D.

Date Time Measures

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Questions 43

What is the maximum limit of the number of records for Full Refresh Extract Method?

Options:

A.

10 million

B.

40 million

C.

50 million

D.

No hard limit

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Questions 44

What does the ignore empty value option do in Identity Resolution?

Options:

A.

Ignores empty reconciliation rules

B.

Replaces the value with a null

C.

Ignores empty fields when running reconciliation

D.

Modified the valuein the field with a predefined value

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Questions 45

How many marketing cloud EIDs can be connected to Salesforce CDP?

Options:

A.

3

B.

5

C.

1

D.

2

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Questions 46

In which two areas can an administrator verify a segment publishing status?

Options:

A.

In segment Publish Summary dashboard

B.

InSegment Publish History report

C.

In Publish History related list of Activation record

D.

In Publish History related list of Segment record

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Questions 47

Which of these three CRM objects doreconciliation rules operate across?

Options:

A.

Contact

B.

Party Identification

C.

Individual

D.

Lead

E.

Contact Point Email

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Questions 48

Which factors should be considered when using identity Resolution within Customer Data Platform (Choose 2)

Options:

A.

CDP does not merge source records but instead creates a unified records that links all source records

B.

The unified individual ID is refreshed after each resolution and it can change over a period of time.

C.

CDP only lets you create one identity resolution ruleset

D.

Fuzzy value used to match source profiles are stored in unified profile

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Questions 49

Which permission set allows the user to create,manage and publish segments in Salesforce

CDP?

Options:

A.

Salesforce CDP Admin

B.

Salesforce CDP Data aware specialist

C.

Salesforce CDP Marketing Manager

D.

Salesforce CDP Marketing Specialist

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Questions 50

What is the purpose of Identity Resolutions?

Options:

A.

Increase the size of your mailable customer list

B.

Perform data hygiene on large data set

C.

Build a cohesive, omnichannel view of customers

D.

Drive more revenue through ecommerce channels

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Questions 51

Where does Data Specialist enable value suggestion on an attribute for segmentation?

Options:

A.

Segment Setup

B.

Data Mapping (accurate)

C.

Data Modeling

D.

Data Stream Setup (it can be also answer. HELP doc )

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Questions 52

A developer wants to create a segment for a birthday campaign which is refreshed every day

and activateD. Which operator should he use?

Options:

A.

Is Birthday

B.

Is This Year

C.

Is Anniversary Of

D.

Is Between

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Questions 53

A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?

Options:

A.

Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments

B.

Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments

C.

Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments

D.

Create new Data Stream (DSO) -> Map Data Stream Object (DMO)-> Create Calculated Insights(CI) -> Use CI in segments

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Questions 54

What are the three available data related APIs in CDP?

Options:

A.

Transactional API

B.

Profile API

C.

Unified Profile API

D.

Data Query API

E.

Calculated Insights API

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Questions 55

Which of the following statements about CDP’s Web and Mobile Appconnector are True?

Options:

A.

Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web ap connectors

B.

Mobile and Web SDK schema can be updated to delete an existing field

C.

CDP admins can see the status of Web or Mobile connector app on the app details page

D.

Any Data Streams associated with Web or Mobile connector app will be automatically owned -----

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Questions 56

In addition to email, which three attributes are available on the interface of ….

(3rdanswer Doubt between Address andGovernment ID)

Options:

A.

Social Handle

B.

Government ID

C.

First and Last Name

D.

Phone Number

E.

Address

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Questions 57

What result will a segmentation filtering on City | Is Equal To | ‘San José’ return?

Options:

A.

Values containing San José’, San Jose only

B.

Values containing San Jose’, san jose only

C.

Values containing San José’, San Jose, san josé, san jose

D.

Values containing San José’, san josé only

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Questions 58

Which two features are impacted by the Time zone setting in CDP instance?[Corrected]

Options:

A.

Ingestion Schedule

B.

Activation Schedule

C.

Identity Resolution publish schedule

D.

Segmentation schedule

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Questions 59

What are the two file type options for activation for Cloud Storage?

Options:

A.

.json

B.

.csv

C.

.zip

D.

.xls

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Exam Code: Customer-Data-Platform
Exam Name: Salesforce Customer Data Platform (CDP) Exam (SP24)
Last Update: Jul 14, 2024
Questions: 197
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