Customer-Data-Platform Sample Questions Answers

Include campaign code into the filename specification

Include campaign code into the activation name

Include campaign code into the segment name

Include campaign code into the activation description

Simple logic on a row-based operation

Ease of use, self-service

Highly reusable content

Attribute updated regularly

The ability to enable integrations via api’s between different systems within an organization

The ability to sell customer data

The ability to merge customer information from various systems to create a single view of the customer

The ability to enable seamless customer transactions

SELECT([‘Revenue’] *1.05)

SELECT([‘revenue’] *1.05)

sourceField([‘Revenue’] *1.05)

sourceField([‘revenue’] *1.05)

Segment membership

Segment metadata

Data Stream metadata

(…) data model

Calculated insights api

Profile api

Query api

Metadata api

A platform where end users can see data collected about themselves

A platform to buy and sell advertising data

A social media platform

A platform that collects and stores data about customers

Streaming Insight

Profile Insight

Calculated Insight

Commerce Insight

Use and attribute filter feature in activation

Create a segment and clone via API for each brand

Create a reusable container block with common criteria

Create a segment and copy for each brand.

Assign Salesforce CDP activation permission set to the user

Enable segment publishing to marketing cloud

Allow audience creation from CDP in marketing cloud

Selects business units for activation

Deletes all custom data model objects

Removes all unified customer data

Resets all settings in identity resolution

Eliminates dependencies on data model object

Include campaign code in segment name

Include campaign code in activation name

Include campaign code in activation description

Include campaign code in filename specification

One to one

Many to one

Many to many

One to many

Partner Data

First Party Data

Third Party Data

Second Party Data

Deactivate

Copy

Reactivate

Delete

Export

COALESCE

CONCAT

UUID

SUBSTITUTE

Query API

Unified Profile API

Calculated Insights API

Profile API

Map ingested data to existing ingested data objects.

Map ingested data to data model with consistent semantics.

Preserve data per source schema with ingestion to data lake.

Establish a connection with the source data via REST API

A data stream attribute is used in Segmentation

A data stream attribute is used in Calculated Insight

A data stream attribute is mapped to a Data Model object

A data stream attribute is used in Activation

Cities containing San José, San Jose only

Cities containing San José, san josé only

Cities containing San José, San Jose, san josé, san jose

Cities containing San José, san jose only

Jagged

Normalized

Compress

De-Normalized

5

10

20

No hard limit

CDP does not merge source records but instead creates a unified records that links all source records

The unified individual ID is refreshed after each resolution and it can change over a period of time.

CDP only lets you create one identity resolution ruleset

Fuzzy value used to match source profiles are stored in unified profile

Select an Activation Target

Select Contact Points

Add Additional Attributes

Select Activation Membership

Python

DCL

SOQL

ANSI SOQL

Field label

Header label

Field API name

Data Type

Objects, fields, and relationships

Objects

Objects and fields

Fields