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Data-Cloud-Consultant Sample Questions Answers

Questions 4

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. What should the Data 360 Consultant recommend to ensure this consistency when the team creates future, more refined segments?

Options:

A.

Create new segments using nested segments.

B.

Package High Investment Balance Customers in a data kit.

C.

Create new segments by cloning High Investment Balance Customers.

D.

Create a High Investment Balance calculated insight.

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Questions 5

Cumulus Financial wants its service reps to view all cases associated with a Unified Individual on a contact record. Which feature should a Data 360 Consultant consider for this use case?

Options:

A.

Related List Enrichment

B.

Segment Activation

C.

Copy Field Enrichment

D.

Data Action

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Questions 6

A data architect is modeling a relationship between a custom Vehicle data model object (DMO) and the standard Individual DMO to track car ownership. The requirement states that one vehicle can be owned by only one individual, but one individual can own multiple vehicles. Which cardinality should the architect select when creating this relationship from Vehicle to Individual?

Options:

A.

One-to-One (1:1)

B.

Many-to-Many (N:N)

C.

Many-to-One (N:1)

D.

One-to-Many (1:N)

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Questions 7

A customer has a custom Customer_Email_c object related to the standard Contact object in Salesforce CRM. This custom object stores the email address for a Contact that they want to use for activation. To which data model object should the customer map the email object to?

Options:

A.

Custom Customer_Email_c object

B.

Contact

C.

Contact Point Email

D.

Individual

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Questions 8

When preparing to build a predictive AI model in Einstein Studio using Data 360 data, which step is essential to ensure the model produces ethical and unbiased results?

Options:

A.

Disabling all calculated insights before starting the training process

B.

Ensuring the training dataset contains at least 10 million records

C.

Auditing training data to identify which segments of the customer base are underrepresented

D.

Using only unstructured data to prevent pattern recognition

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Questions 9

Which statement about query federation in Data 360 is true?

Options:

A.

Query federation requires file-based data lakes such as Iceberg.

B.

Data 360 executes queries using its own compute engine, regardless of the external system.

C.

Query federation pushes SQL queries to the external system ' s compute layer.

D.

Query federation requires data to be first converted to parquet format.

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Questions 10

A customer is interested in tracking their Average Time To Close for Service Cloud cases. They are looking for a flexible solution that provides near real- time reporting and allows different teams to review the data across the relevant dimensions for that team coming from Sales, Service, Marketing, and Commerce Clouds. Which solution meets the customer ' s needs?

Options:

A.

Data Model Object (DMO) Formula Fields

B.

Service Cloud Reports

C.

Calculated Insights

D.

Semantic Model Metrics

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Questions 11

A global ecommerce company uses Salesforce Data 360 to unify customer profiles across multiple systems, including Salesforce CRM, Commerce Cloud, and Snowflake. The business wants to securely leverage unified customer data across Snowflake to support analytics and downstream use cases. The solution must meet the following requirements: Customer data accessed from Snowflake must be read- only; Updates to customer profiles must be available in near real time; The overall architecture must minimize operational complexity and data duplication. Which approach should the Data 360 Consultant recommend?

Options:

A.

Expose Data 360 data through REST APIs and ingest it into Snowflake using streaming ingestion.

B.

Schedule nightly exports of Data 360 data to cloud storage and load it into Snowflake using automated pipelines.

C.

Replicate Data 360 data into Salesforce standard objects and sync those objects to Snowflake using extract, transform, load (ETL) tools.

D.

Use Data 360 Data Sharing to share unified customer data directly to Snowflake.

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Questions 12

A Data 360 Consultant needs to unify records from a legacy billing system and a CRM. Both systems use different internal IDs, but both store a common Customer_Tax_ID. How should the consultant ensure these records can be matched in an identity resolution ruleset?

Options:

A.

Map both the billing ID and CRM ID to the Individual Primary Key field.

B.

Map the Customer_Tax_ID from both systems to the Party Identification object with a consistent Identification Name.

C.

Create a reconciliation rule that gives the CRM data stream a higher priority than the billing system.

D.

Configure a fuzzy match rule on the Individual object using the Customer_Tax_ID attribute.

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Questions 13

A Data 360 Consultant has set up an identity resolution ruleset for their client ' s Data 360 implementation and now wants to confirm the results. Which two features should the consultant use to validate the data on a unified profile?

Options:

A.

Profile ExplorerandQuery Editor

B.

Data ExplorerandActions

C.

Identity ResolutionandQuery API

D.

Data ActionsandQuery API

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Questions 14

Northern Trail Outfitters (NTO) is struggling with fragmented customer data across marketing, sales, and service systems. NTO decides to implement Data 360 to improve its customer strategy. How does Data 360 primarily help NTO solve this business challenge?

Options:

A.

It archives historical transaction records for 10 years to meet regulatory data retention requirements.

B.

It creates automated weekly business intelligence dashboards to help managers forecast sales revenue.

C.

It unifies data into a single profile to provide personalized experiences across all touch points.

D.

It provides a data security layer that encrypts sensitive information to ensure global GDPR compliance.

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Questions 15

What does the Source Sequence reconciliation rule do in Identity Resolution?

Options:

A.

Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last name

B.

Includes data from sources where the data is most frequently occurring

C.

Identifies which data sources should be used in the process of reconciliation by prioritizing the most recently updated data source

D.

Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

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Questions 16

A Data 360 Consultant is attempting to configure Data 360 in an existing Developer Pro sandbox that was refreshed prior to the organization purchasing Data 360 licenses. Although the consultant has the Data 360 Admin permission set assigned in production, they cannot see the Data 360 Setup menu or the Data Spaces configuration options in the sandbox. Which action should the consultant take to resolve this issue?

Options:

A.

Refresh the sandbox immediately to pull the new metadata and license counts from production.

B.

Navigate to Company Information in the sandbox and select Match Production Licenses.

C.

Update the Contract Management settings in the sandbox to toggle the Data 360 Features switch to enabled.

D.

Manually create the Data 360 Admin permission set in the sandbox to match the production configuration.

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Questions 17

When setting up file federation for a data lake on Azure Blob Storage, what is the role of the manifest file?

Options:

A.

It reduces the file size of the source data before Data 360 attempts to read it.

B.

It is used to manually map source fields to the Cloud Information Model.

C.

It defines metadata and paths to identify specific files for the data stream and track updates.

D.

It provides the PGP public key required to decrypt the federated data files.

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Questions 18

A developer at Cloud Kicks is integrating customer data from a legacy shoe-inventory system and a web-store platform into Data 360. They need a way to ensure the Customer Name field from both systems is recognized as the same attribute. Which component should the developer use to provide this standardized structure?

Options:

A.

An encryption key to secure PII during the data transfer

B.

A segmentation canvas for selecting desired customer attributes

C.

An identity resolution ruleset to merge duplicate records

D.

A data model object (DMO) to map and relate the data fields

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Questions 19

A Data 360 Consultant wants to ensure that every segment managed by multiple brand teams adheres to the same set of exclusion criteria that are updated on a monthly basis. What is the most efficient option to allow for this capability?

Options:

A.

Create a segment and copy it for each brand.

B.

Create, publish, and deploy a data kit.

C.

Create a reusable container block with common criteria.

D.

Create a nested segment.

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Questions 20

What is the main reason to use a secondary index on a data lake object (DLO)?

Options:

A.

To compress the storage footprint of the raw data

B.

To transform raw data into a different data type

C.

To enable efficient querying on non-primary key attributes

D.

To increase the write speed of the ingestion pipeline

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Questions 21

A Data 360 Consultant is building a segment to announce a new product launch for customers who have previously purchased black pants. How should the consultant place the attributes for product color and product type from the Order Product object to meet this criteria?

Options:

A.

Place the attributes for product color and product type in a single container.

B.

Place the attribute for product color in one container and the attribute for product type in another container.

C.

Place an attribute for the " black pants " calculated insight to dynamically apply.

D.

Place the attributes for product color and product type as direct attributes.

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Questions 22

In Data 360, which mechanism ensures different business units can use the same Data 360 home org while keeping their data and metadata logically separated, to meet governance or compliance requirements?

Options:

A.

Use separate companion connections within the same data space

B.

Use different permission sets within the same data space

C.

Use separate data spaces for each business unit

D.

Use separate objects per business unit with record-type filtering

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Questions 23

Northern Trail Outfitters uploads new customer data to an Amazon S3 bucket on a daily basis to be ingested in Data 360. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days. In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Options:

A.

Calculated Insight > Refresh Data Stream > Identity Resolution

B.

Refresh Data Stream > Calculated Insight > Identity Resolution

C.

Refresh Data Stream > Identity Resolution > Calculated Insight

D.

Identity Resolution > Refresh Data Stream > Calculated Insight

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Questions 24

When reporting on calculated insights in Salesforce, what is a critical limitation a Data 360 Consultant must keep in mind regarding data freshness?

Options:

A.

The data reflects the state of the last time the insight was batch processed.

B.

Calculated insights can only be reported on if they contain fewer than 2,000 total rows.

C.

Insights are only available in reports if they have been " Activated " to a Marketing Cloud engagement.

D.

Calculated insights are only updated once every 24 hours.

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Questions 25

How does Data 360 handle an individual ' s Right to Be Forgotten?

Options:

A.

Deletes the records from all data source objects, and any downstream data model objects are updated at the next scheduled ingestion

B.

Deletes the specified Individual and records from any data model object/data lake object related to the Individual

C.

Deletes the specified Individual record and its Unified Individual Link record

D.

Deletes the specified Individual and records from any data source object mapped to the Individual data model object

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Questions 26

Which statement is true related to batch ingestions from Salesforce CRM?

Options:

A.

When a column is added or removed, the CRM Connector performs a full refresh.

B.

CRM data cannot be manually refreshed and must wait for the next scheduled synchronization.

C.

The CRM Connector performs an incremental refresh when 600,000 or more deletion records are detected.

D.

The CRM Connector ' s synchronization times can be customized to up to 15-minute intervals.

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Questions 27

Northern Trail Outfitters (NTO) wants to send a promotional campaign to customers that have purchased within the past 6 months. The Data 360 Consultant creates a segment to meet this requirement. Now, NTO has brought an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?

Options:

A.

Segmentation exclude rules

B.

Streaming insights

C.

Batch transforms

D.

Related attributes

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Questions 28

A data architect is using Change Sets to move a new set of data configurations between two Salesforce Data 360 environments. The architect has created a data kit in the source org that includes several new data streams and identity resolution rules. Which component type should the architect select when adding these to the outbound change set to ensure the configuration is successfully transferred?

Options:

A.

Data Stream Configuration

B.

Identity Resolution Ruleset

C.

Data 360 Metadata Definition

D.

Data Package Kit Definition

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Exam Code: Data-Cloud-Consultant
Exam Name: Salesforce Certified Data 360 Consultant (Data-Con-101)
Last Update: Jun 25, 2026
Questions: 95
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