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Marketing-Cloud-Developer Sample Questions Answers

Questions 4

A developer is making an API REST call to trigger an email send. An accesstoken is used to authenticate the call.

How long are Marketing Cloud v1 access tokens valid?

Options:

A.

Access tokens expire after 24 hours.

B.

REST calls do not require an access token.

C.

Each API call requires a new access token.

D.

Access tokens expire after one hour.

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Questions 5

In which three ways should a developer optimize a query activity if it is currently timing out? Choose 3

Options:

A.

Use intrisic functions in the WHERE clause

B.

Use SELECT * to include all fields

C.

Use Primary key(s) on fields used in joins

D.

Use intermediate tables to stage data

E.

Only update records that have changed since last execution

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Questions 6

Northtrn Trail Outfitters (NTO) wants to import a data file. It will be uploaded at regular intervals to their Enhanced FTP Account where an automation will import the file Into a data extension. NTO requires the file to be encrypted.

Which two file encryption options are supported when importing data files to Marketing Cloud?

Choose 2 answers

Options:

A.

PGP encryption

B.

RSA encryption

C.

GPG encryption

D.

AES encryption

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Questions 7

A developer wants to expand their knowledge of Query Activities. They want to identify email addresses that have bounced in the last 30 days, along with the Bounce Reason and some additional subscriber specificdata; however, the SQL they have written does not return any records. Below is the SQL statement:

What updates should be made to ensure this SQL statement returns the desired results?

Options:

A.

Marketing Cloud does not allow DateAdd functions in QueryActivities. They should define a specific date.

B.

Marketing Cloud _Bounce data view does not contain EmailAddress. They should join on SubscriberlD.

C.

Marketing Cloud Data Views only hold 20 days worth of data. They should narrow scope of DateAdd function.

D.

Marketing Cloud does not allow use of GETDATE function. They should define a specific date.

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Questions 8

How often should a developer request a new token when making multiple API calls in v1?

Options:

A.

When changing routes/objects

B.

Before every new call

C.

Once an hour

D.

Every 15 minutes

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Questions 9

How can SSJS variables be referenced for content personalization? Choose 1.

Options:

A.

variableName

B.

C.

D.

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Questions 10

A developer has a text field in a data extension they want to format using the FormatCurrency AMPscript function. Which two values would return $6.96? Choose 2

Options:

A.

6,961

B.

6.96

C.

$6.96

D.

6.96

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Questions 11

Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named 'InStock' indicates whether the item is available.

Which snippet of AMPscript would return all products which are currently available?

Options:

A.

LookupRows ('Ent. Inventory*, 'true', 'InStock')

B.

LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')

C.

LookupRows ('Ent. Inventory*, 'InStock', 'true', )

D.

LookupRows ('Inventory*, 'InStock' 'true',)

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Questions 12

A developer started a Contact Delete process that is now complete.

In which twoplaces would the Contact Delete process remove data? Choose 2 answers

Options:

A.

Non-Sendable Data Extensions

B.

Import Files on the Enhanced SFTP

C.

Sendable Data Extensions

D.

Mobile Lists

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Questions 13

A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links. Which SQL statement would produce the desired results?

Options:

A.

B.

C.

D.

E.

Option A

F.

Option B

G.

Option C

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Questions 14

A developerwants to retrieve daily JSON data from a customer's API and write it to a data extension for consumption in Marketing Cloud at a later time.

What set of Server-Side JavaScript activities should the developer use?

Options:

A.

Platform.Function.InvokeRetrieve(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();

B.

Platform.Function.HTTPGet(); Platform.Function.ParseJSON(); Platform.Function.UpsertData();

C.

Platform.Function.InvokeRetrievef); Platform.Function.Stringify(); Platform.Function.UpsertDE();

D.

Platform.Function.HTTPGe(); Platform.Function.Stringify(); Platform.Response.Write();

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Questions 15

A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views. Which activities should the developer build togenerate the data before transferring it to the SFTP?

Options:

A.

Query Activity > Tracking Extract

B.

Data Views Extract > Filter Activity

C.

Filter Activity > Data Extension Extract

D.

Query Activity > Data Extension Extract

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Questions 16

Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and thefile name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.

Options:

A.

%%Month%%%%Day%%

B.

%%MMDD%%

C.

Ends With operator

D.

Begins With operator

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Questions 17

A marketer from Cloud Kicks wants to make sure no email from their welcome journey getssent to their competitor at Rainbow Run.

Which two best practices should the developer use when setting up the Send Email Activity in the welcome journey?

Choose 2 answers

Options:

A.

Create a Filter Activity In the journey that removes the Rainbow Run domain

B.

Create a Suppression List with all possible email addresses from Rainbow Run

C.

Create a data extension with the Rainbow Run domain for use with a Domain Exclusion

D.

Create an Exclusion Script with the Rainbow Run domain for use In the activity

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Questions 18

A developer wants to retrieve all recordsin the OrderDetails data extension which are associated with a particular customer.

Which two AMPscript functions would return a suitable rowset?

Choose 2 answers

Options:

A.

LookupRows

B.

LookupOrderedRows

C.

Row

D.

Lookup

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Questions 19

A developer wants to expand thefunctionality of existing code which was written in AMPscript, but prefers to use Server-Side JavaScript (SSJS) for updates.

Which SSJS statement will retrieve the value of the AMPscript variable named subKey?

Options:

A.

Var.Get("subKey");

B.

Variable.GetTValue (''@subKey") ;

C.

Variable.SetValue("subKey", "Value");

D.

Var.Retrieve("@subKey");

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Questions 20

A developer receives a request to integrate Marketing Cloud with a lead capture tool. The lead capture toolwill call the Marketing Cloud API to create a data extension every time a new lead form is published. The created data extension's name should match the name of the form exactly.

Which API feature could the developer use to dynamically create these data extensions?

Options:

A.

SOAP API using Create Method and the DataExtension Object

B.

REST API using POST on the /interaction/v1/EventDefinitions endpoint with Schema populated

C.

REST API using POST on the /data/v1/customobjectdata/ endpoint

D.

Creating the data extension using API is not possible

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Questions 21

Certification Aid wants to include SSJS in an email message. Which code block can be used for this? Choose 2.

Options:

A.

B.

C.

D.

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Questions 22

Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key? Choose 1.

Options:

A.

ContactID

B.

Email address

C.

Subscriber ID

D.

Unique random number

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Questions 23

Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.

Options:

A.

The Data Extension must be in an Attribute Group.

B.

The Data Extensionmust be in a Population.

C.

The Data Extension must be sendable.

D.

The Data Extension must be created in Email Studio.

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Questions 24

A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.

Which two factors should be considered when batch deleting large volumes of contacts?Choose 2 answers

Options:

A.

Up to one million records can be deleted in each batch.

B.

To more quickly remove contact information, use the suppression period length of 14.

C.

The deletion process supersedes other automated account activities.

D.

The suppression status does not show for individual contacts until the entire batch processes.

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Questions 25

What parameter should a developer include to ensure the MobileConnect Contactis tied to the Email Contact when making a QueueMO call for an existing email subscriber?

Options:

A.

mobilenumbers

B.

phonenumbers

C.

emailaddress

D.

subscribers

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Questions 26

A developer needs to know how many records are contained in a particular data extension. This will dictate what is displayed on a landing page.

Which AMPscript functionreturns the number of rows in a specified data extension?

Options:

A.

LookupRowCount

B.

DataExtensionRowCount

C.

RowCount

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Questions 27

A developer is configuring a new Marketing Cloud account and has decided touse a unique 10-digit integer as each customer's Contact Key.

Which data type should be used when representing the value of Contact Key?

Options:

A.

Number

B.

Decimal

C.

Text

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Questions 28

A developer receives Error Code 5 when performing a SOAP API call. The error states: "Cannot Perform 'Post' on objects of type 'SentEvent'".

What could be the issue?

Options:

A.

SOAP does not support POST; useREST

B.

The authentication token has expired.

C.

It may be a temporary network issue.

D.

'SentEvent' is not able to be updated using SOAP.

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Questions 29

Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.

Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

Options:

A.

Auto-Suppression list

B.

RaiseError AMPscript function

C.

Exclusion Script

D.

Try/Catch SSJS functions

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Questions 30

A sendable data extension with a text field named 'Balance' contains the value S6.96 fora particular record. The following AMPscript statement is included in an email:

IF (Balance > 6.00) THEN

SET @Result = 'Balance is more than $6.00

ENDIF

Why would this IF statement yield unintended results?

Options:

A.

The operands are not the same data type.

B.

The comparison should use the < operator.

C.

Balance is a protected keyword.

D.

Double quotes should be used instead of single quotes.

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Questions 31

Northern Trail Outfitters has created subscriber attributes including AGE underProfile Manager within their Enterprise 2.0 account.

How would a developer retrieve subscribers over 30 years of age?

Options:

A.

The data cannot be retrieved with a query

B.

Create a filtered Group of subscribers with AGE more than 30

C.

Create a query thatreferences the _Subscribers data view

D.

Create a query that references the _EnterpriseAttribute data view

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Questions 32

Certification Aid wants to add new customers to a cross-channel welcome campaign when they register on the company website. Which API should be used for this? Choose 1.

Options:

A.

Personalization Builder API

B.

Event Notification API

C.

Transactional Messaging API

D.

Journey Builder API

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Questions 33

A developer needs to display a value which hasbeen calculated using an AMPscript block. This value is stored in the variable named 'Label'.

Which two ways should the developer display this value in the body of an email? Choose 2 answers

Options:

A.

%%-v(@Label) -%%

B.

C.

%%@Label%%

D.

%%(Write (@Label1) 1%%

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Questions 34

A developer wantsto implement a newsletter registration from on NTO's website. Prior to form submission, an email address provided by the visitor should be validated. Which option could be used to support this scenario?

Options:

A.

REST API, /address/v1/validateEmail route

B.

SOAPAPI, Perform method with ValidationAction object

C.

SOAP API, Describe method with EmailAddress object

D.

REST API, /messaging/v1/domainverification route

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Questions 35

A developer is troubleshooting why a parent-level data extension cannot be accessed by a child business unit.

What should the developer check to validatethe data available can be accessed for child business unit queries?

Options:

A.

The data extension is in the Shared Data Extensions folder and the query includes the ENT. prefix

B.

The data extension is in the Shared Items root folder and is accessible to the child business unit

C.

The data extension is in the Salesforce Data Extensions folder and Is accessible to the child business unit

D.

The data extension is in the Synchronized Data Extensions folder and the query includes the ENT. prefix

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Questions 36

A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber.

In which way could the developer create the CTA link?

Options:

A.

Use the AMPscript CloudPagesURLfunction.

B.

Append EmailAddress to the URL as an encoded parameter.

C.

Append SubscnberKey to the URL as an encoded parameter.

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Questions 37

Which aspect should a developer consider before creating an Server-to-Server Installed Package and associated API Integration i* Marketing Cloud?

Options:

A.

Using an Installed Package, APIs will have access to resources in all Business Units.

B.

Scope (Permissions) will be granted based on the User who is creating the Installed Package.

C.

Scope (Permissions) must be specifically granted when creating an API Integration component inside an Installed Package.

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Questions 38

A developer wants to create a Send LogData Extension to increase efficiency with tracking email sends.

Which two best practices should the developer remember when configuring the Send Log Data Extension? Choose 2 answers

Options:

A.

Use Data Retention to limit the amount of data captured.

B.

Limitcustom fields in the data extension to 10 or fewer.

C.

Create a number of fields equal to the fields in the source data extension.

D.

Maximize the field size to accommodate all incoming data.

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Questions 39

A developer is building an integration with theMarketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?

Options:

A.

Select the minimum required scope for the integration

B.

Select all available options to enable package reuse for the futureintegrations

C.

Select the 'Require Secret for Web Flor' option

D.

Select the 'Admin-approved users are pre-authorized' option under Permitted Users.

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Questions 40

A developer is using the legacy endpoint www.exacttargetapis.com and hasbeen asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?

Options:

A.

A longer lasting OAuth token

B.

API calls will no longer fail

C.

Gain access to TSE-specific REST routes

D.

Improved API performance

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Questions 41

A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text). Which field could be used to select a subset of records in the synchronization configuration?

Options:

A.

ValidPhone

B.

Phone

C.

ContactType

D.

PhoneExists

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Questions 42

A developer needs to create a fully-branded CloudPagewhich includes images hosted in Content Builder. The developer wants to secure the page and its elements using the SSL protocol.

What is the minimum number of SSL certificates required?

Options:

A.

Three

B.

Two

C.

None

D.

One

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Questions 43

NTO is using a mobile campaign to collect an email addresses of interested subscribers. Using AMPscript's API functions they will send a confirmation email when an email is texted into their short code. Which two objects are required tosuccessfully create a TriggerSend object? Choose 2

Options:

A.

Attribute

B.

TriggerSendDefinition

C.

Contact

D.

Subscribers

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Questions 44

A developer is notified the View Email As Web Page (VAWP) link, when clicked, displays the message, The system is temporarily unavailable. We apologize for any inconvenience. Please try again later.

What could be a possible cause for the error

Options:

A.

The data in the data extensions used at the time of send was overwritten.

B.

The email used at the time of send was deleted, updated, or moved.

C.

The sender profile used at the time of send was overwritten.

D.

The data extension used at the time of send was moved to another folder.

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Questions 45

A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms MarketingCloud Connect is installed properly. What should be confirmed next to continue troubleshooting the send's tracking information?

Options:

A.

The audience was a Salesforce Data Extension containing the appropriate SFID

B.

The email was sent to the All Subscribers list

C.

The tracking destination folder was set to My Tracking

D.

The audience was built using a Triggered Send Data Extension template

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Questions 46

A developer needs to find all subscribers on the Customers data extension who made a purchase in the last 30 days. Purchase data is on the Orders data extension which contains a columncalled 'PurchaseDate'. Contacts are identified in both data extensions by a column called 'ContactKey', and the Orders data extension can contain many instances of the same subscnber.

Which SQL keyword should the developer use to achieve the desired result?

Options:

A.

INNER JOIN

B.

OUTER JOIN

C.

ORDER BY PurchaseDate ASC

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Questions 47

A developer needs to determine why a Query Activity in an Automation has failed.

Which three scenarios could have caused this? Choose 3 answers

Options:

A.

The query takes more than 60 minutes to run.

B.

The query is returning more than one million rows.

C.

The query results in duplicate rows not allowed by the primary key.

D.

The query is not returning a value for a non-nullable field.

E.

The query is inserting a value that is larger than the size of a field.

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Questions 48

A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result?

Options:

A.

Find the first day of next month and subtract one day

B.

Use the date format stringfor last day of month within FormatDate

C.

Add one month using DateAdd to now

D.

Add 30 days using DateAdd to now

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Questions 49

What parameter should a developer include to ensure the MobileConnectContact is tied to the Email Contact when making a QueueMO call for an existing email subscriber?

Options:

A.

mobilenumbers

B.

phonenumbers

C.

emailaddress

D.

subscribers

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Questions 50

A developer wants to upload a base64-encoded file to Content Builder using an API Installed Package but receives an insufficient Privileges error. What should the developer check to troubleshoot the error?

Options:

A.

Validate Client Id and Client Secret are correct

B.

Verify the Asset Type Id matches the Asset Type Name

C.

Confirm the REST Base URI uses the correct subdomain

D.

Confirm the Component's Channel options are available

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Questions 51

A developer is using the REST Authorization Service to obtain an OAuth access token. Which method should be used to include the access token in the API requests

Options:

A.

Include the header x-access-token: your_access_token

B.

Include as a query parameter access_token=Y0UR_ACCESS_TOKEN

C.

Include the header Authorization: Basic your_access_token

D.

Include the header Authorization: Bearer YOUR ACCESS TOKEN

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Questions 52

Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels.

What should be recommended5

Options:

A.

Contact Key

B.

Mobile ID

C.

Email Address

D.

Subscriber ID

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Questions 53

Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud. Which three factors should be taken into consideration when preparing data to be used in Contact Builder? Choose 3 answer

Options:

A.

Assigningdata relationships and primary keys across all channels

B.

Verifying data address marketing needs

C.

Verifying all data extensions have a sendable value

D.

Verifying each data extension has the required Email Address field populated

E.

Normalizing data toreduce redundancy

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Questions 54

Which AMPscript function group could most negatively Impact send processing?

Options:

A.

String functions

B.

Data extension functions

C.

Date Time

D.

Math functions

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Questions 55

Which activity is required before a compressed file can be imported?

Options:

A.

Import File

B.

Data Extract

C.

Decompress File

D.

File Transfer

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Questions 56

A marketer is planning a weekly promotionalsend.

Which two types of data extensions could be sent to?

Choose 2 answers

Options:

A.

Synchronized Data Extension

B.

Sendable Data Extension

C.

Salesforce Data Extension

D.

Send Log Data Extension

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Questions 57

A developer wants to programmatically inject Contacts into a journey via REST API. What is the recommended route using POST data extension fields and values?

Options:

A.

/interaction/v1/interactions

B.

/interaction/v1/events

C.

/interaction/v1/eventDefinitions

D.

/contacts/v1/contactEvents

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Questions 58

What is the purpose of the IF statement below?

Options:

A.

To handle when no row is returned by the LookupRows function

B.

To handle when the subscriber is in a held status

C.

To handle when images are broken

D.

To handle when there are multiple records in the data extension for the subscriber

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Exam Code: Marketing-Cloud-Developer
Exam Name: Salesforce Certified Marketing Cloud Developer (SP24)
Last Update: Jul 12, 2024
Questions: 195
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