Marketing-Cloud-Personalization Sample Questions Answers

What is the rule criteria that you can use in the segment creation process?

What qualifies a web visitor to see any experience of a web campaign?

What two features of interaction studio have functionality to perform an A/B testing?

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

What three things does a developer code in web template?

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

What are the components of an interaction studio web campaign? [check]

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does

IS unify anonymous identifies?

What are two ways to populate the Marketing Cloud Personalization catalog?

How often does interaction studio poll the sftp for new files for ingestion?

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

Which three components of a server side campaign can be defined by a business user?

What are IS machine learning powered algorithms called?

The sitemap provides the functionality that enables IS to identify which three items?

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

What can you learn from segment compare on the segment detail tab?

A brand is testing three campaigns, each one with a control experience. Which segment type

can the brand setup to make sure the same group always gets the control experience?

What are Marketing Cloud Personalization's machine learning powered algorithms called?

The Sitemap is implemented to manage which channel solution?

How often is the Event Stream report refreshed?

Which feature allows a business user to overlay campaign creation and editing directly on their website?

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

What is a rule criteria that you can use in the segment creation process?

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?