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Marketing-Cloud-Personalization Sample Questions Answers

Questions 4

What is the rule criteria that you can use in the segment creation process?

Options:

A.

Actions

B.

Social mentions

C.

Email click throughs

D.

Dimensions

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Questions 5

What qualifies a web visitor to see any experience of a web campaign?

Options:

A.

Campaign tracking rules

B.

Einstein Next Best Action

C.

Einstein Recipe Ingredients

D.

Email campaign rules

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Questions 6

What two features of interaction studio have functionality to perform an A/B testing?

Options:

A.

Templates

B.

Campaigns

C.

Segments

D.

Recipes

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Questions 7

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

Options:

A.

A/B testing

B.

Rule based testing

C.

Time based testing

D.

Variation testing

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Questions 8

What three things does a developer code in web template?

Options:

A.

Campaign qualification rules

B.

HTML and CSS for controlling appearance

C.

Client side instructions for rendering

D.

Set the control group percentage

E.

Defining what can be configured in a campaign

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Questions 9

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

Options:

A.

Exclusion

B.

Ingredient

C.

Variation

D.

Booster

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Questions 10

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Options:

A.

Product ETL

B.

Transaction ETL

C.

Manual segment ETL

D.

External email campaign events ETL

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Questions 11

Which ingredient shows a visitor products or content based on a ‘people like me’ algorithm?

Options:

A.

Similar Items

B.

Trending

C.

Co-Browse

D.

Collaborative Filtering

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Questions 12

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

Options:

A.

Co-Buy

B.

Co-Browse

C.

Trending

D.

SmartBundle

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Questions 13

What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Options:

A.

Recipe

B.

Attribute

C.

Survey

D.

Promotion

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Questions 14

Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

Options:

A.

Audience

B.

Salesforce data

C.

API

D.

Date based

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Questions 15

What are the components of an interaction studio web campaign? [check]

Options:

A.

Email capture, homepage, and product requisite

B.

Experience, template, and content Zone

C.

Configured recipe, visitor profile, and content window

D.

Affinity, infobard and attribution window

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Questions 16

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does

IS unify anonymous identifies?

Options:

A.

IS uses probability matching to determine if two or more profiles represent for user identity

B.

IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

C.

IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

D.

IS users third party software to match anonymous and knows identifies

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Questions 17

What are two ways to populate the Marketing Cloud Personalization catalog?

Options:

A.

Email Pixel

B.

Third-party Integration

C.

ETL Feed

D.

Web SDK

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Questions 18

How often does interaction studio poll the sftp for new files for ingestion?

Options:

A.

Immediately

B.

Hourly

C.

Daily

D.

Every 15 minutes

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Questions 19

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

Options:

A.

Viewer

B.

Campaign editor

C.

Editor

D.

Campaign author

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Questions 20

Which three components of a server side campaign can be defined by a business user?

Options:

A.

Campaign rendering

B.

Campaign responses

C.

Promoted content

D.

Experience rules

E.

User attributes

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Questions 21

What are IS machine learning powered algorithms called?

Options:

A.

Machine Learning Tools

B.

Einstein Recipe

C.

Einstein Decisions

D.

Data Science Workbends

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Questions 22

The sitemap provides the functionality that enables IS to identify which three items?

Options:

A.

Page types

B.

content zones

C.

attributes

D.

campaign

E.

Templates

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Questions 23

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

Options:

A.

Data-in, understand, engage, data-out, analyse

B.

Know, understand, personalise, engage, analyse

C.

Identify, understand, decide, act, analyse

D.

Profile, insight, understand, act, analyse

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Questions 24

What can you learn from segment compare on the segment detail tab?

Options:

A.

To understand view time purchases attributes revenue by category

B.

To compare users, engagement activity and other actions across segments displayed

C.

To view individual users that are part of the segment

D.

To understand what campaign use the segment for targeting

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Questions 25

A brand is testing three campaigns, each one with a control experience. Which segment type

can the brand setup to make sure the same group always gets the control experience?

Options:

A.

Third party segment

B.

Control group segment

C.

A/B test segment

D.

Location-based segment

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Questions 26

What are Marketing Cloud Personalization's machine learning powered algorithms called?

Options:

A.

Data Science Workbench

B.

Machine Learning Tools

C.

Einstein Decisions

D.

Einstein Recipes

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Questions 27

The Sitemap is implemented to manage which channel solution?

Options:

A.

Email

B.

Server-side

C.

Web

D.

Mobile

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Questions 28

How often is the Event Stream report refreshed?

Options:

A.

Every Day

B.

Every 15 Seconds

C.

Every 30 Minutes

D.

Every hour

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Questions 29

Which feature allows a business user to overlay campaign creation and editing directly on their website?

Options:

A.

Javascript Beacon

B.

Visual Editor

C.

Web SDK

D.

Web Extension

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Questions 30

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

Options:

A.

Exclusion

B.

Ingredients

C.

Booster

D.

Variation

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Questions 31

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

Options:

A.

Real-time

B.

15 minutes

C.

1 hour

D.

30 minutes

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Questions 32

What is a rule criteria that you can use in the segment creation process?

Options:

A.

Dimensions

B.

Social Mentions

C.

Email Click Throughs

D.

Actions

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Questions 33

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

Options:

A.

Dimensions

B.

Channel

C.

Directory

D.

Catalog

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Exam Code: Marketing-Cloud-Personalization
Exam Name: Marketing Cloud Personalization Accredited Professional Exam (SP24)
Last Update: May 19, 2024
Questions: 111
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