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MCE Sample Questions Answers

Questions 4

Which type of leads will receive a non-operational email?

Options:

A.

Marketable leads

B.

Marketing suspended leads

C.

Blacklisted leads

D.

Unsubscribed leads

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Questions 5

A service level agreement (SLA) between sales and marketing requires that if sales marks a lead as Unqualified, an Unqualified Reason must be provided. The marketing team wants to nurture those leads.

What should be added as a flow step in a Smart Campaign to accomplish this?

Options:

A.

Add to SFDC Campaign

B.

Add to Engagement Program

C.

Add to Nurture Stream

D.

Add to Trash

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Questions 6

Kurt is creating a new program for an upcoming webinar initiative. He needs to ensure that every person who fills out the registration form will receive a unique login URL via email. Which three steps must Kurt complete in order to accomplish this? (Choose three.)

Options:

A.

Add a new My Token to the program called {{my.webinar URL}}

B.

Create a smart campaign using the Fills Out Form trigger

C.

Create a smart campaign using the Send Alert flow step

D.

Change the form settings to operational

E.

Create an email that includes the {{member.webinar URL}} token

F.

Change the email settings to operational

G.

Create an email that includes the {{webinar.link URL}} token

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Questions 7

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

Who receives the new content at the next cast?

Options:

A.

All leads in the program with an engagement score higher than 5.

B.

All leads who have not exhausted content in the entire program.

C.

All leads who have exhausted content in the entire program.

D.

All leads who are in the first stream of the program.

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Questions 8

On a People Performance report, how is timeframe restricted?

Options:

A.

Date of Activity

B.

Both a and c

C.

Sent Date

D.

Created Date

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Questions 9

Which two behaviors can be tracked with Munchkin code? (Choose two.)

Options:

A.

Web page visits

B.

Web page clicks

C.

Social media activity

D.

Web page bookmarks

E.

Average time spent on site

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Questions 10

A marketer wants the country field values in a database to be standardized.

What can a marketer do to achieve this?

Options:

A.

Use a Smart Campaign to update non-standard values

B.

Create a new custom field

C.

Assign a default value to all new leads

D.

Create static lists for each country

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Questions 11

An engagement program has a group of leads that a marketer no longer wants to send emails.

Removing leads from the program also causes which data to be removed?

Options:

A.

Email performance

B.

Changes to the engagement program cadence

C.

Lead score

D.

Contribution to the engagement score

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Exam Code: MCE
Exam Name: Marketo Certified Expert Exam
Last Update: May 3, 2024
Questions: 75
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