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MCE Sample Questions Answers

Questions 4

What should be used to make program acquisition automatic?

Options:

A.

Local landing page

B.

Global form

C.

Global landing page

D.

Hidden form fields

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Questions 5

The marketing department has a multi-stream engagement program. Each stream within the engagement program has multiple leads who have exhausted content. The content marketing manager adds a new piece of content into the top of the first stream only.

Who receives the new content at the next cast?

Options:

A.

All leads in the program with an engagement score higher than 5.

B.

All leads who have not exhausted content in the entire program.

C.

All leads who have exhausted content in the entire program.

D.

All leads who are in the first stream of the program.

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Questions 6

A marketer is creating an autoresponder email to send a link to a piece of content.

What is an incorrect use of a token?

Options:

A.

A text token for the link to a displayed image

B.

A text token for the link to the content

C.

A lead token for the lead’s first name

D.

A styled rich text token for the subject line.

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Questions 7

The email marketing manager wants to reset the score for all leads who have been unengaged.

Which value in the CHANGE SCORE Flow Step will reset the leads’ score?

Options:

A.

-100

B.

{{System.Reset}}

C.

Reset

D.

= 0

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Questions 8

What is one difference between segmentations and smart lists?

Options:

A.

A lead can exist in multiple segmentations but not in multiple smart lists.

B.

Segmentations can be used to create dynamic content while smart lists cannot.

C.

Smart lists can be used as a filter option when creating an email program while segmentations cannot.

D.

Smart lists can be used in smart campaigns while segmentations cannot.

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Questions 9

A colleague reviewed a Marketo program setup and noticed that one of the landing page URLs is not SEO-friendly and needs to be changed.

How can the URL of the landing page be changed?

Options:

A.

URL Tools > Edit URL Settings

B.

Landing Page Editor > Change URL

C.

URL Builder > SEO URL

D.

Rename URL > SEO link

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Questions 10

Which step is necessary to add a custom column to a lead report?

Options:

A.

Select the Smart List(s)

B.

Drag over Opportunity Columns

C.

Select Export Rows

D.

Activate Custom Columns in Admin

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Questions 11

A Marketo administrator wants to test the inclusion of the word “budget” in an email’s subject line within an email send program.

Which two settings must be configured for this test? (Choose two.)

Options:

A.

Sample size

B.

Champion/Challenger

C.

Segment size

D.

Dynamic content

E.

Winning criteria

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Questions 12

A lead is deemed sales ready.

What is an appropriate method to communicate this to sales?

Options:

A.

Update lead acquisition program

B.

Send the lead an alert

C.

Update lead status

D.

Marketing suspend the lead

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Questions 13

A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.

What is the correct order in the Smart Campaign flow setup?

Options:

A.

Send Alert > Wait 30 Minutes > Send Email

B.

Send Email > Wait 30 Minutes > Send Alert

C.

Send Alert > Wait 30 Minutes > Send Alert

D.

Send Email > Wait 30 Minutes > Send Email

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Questions 14

Which form option is needed to use advanced thank you pages?

Options:

A.

External URL

B.

Form defined

C.

None

D.

Another available landing page

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Questions 15

Which type of score should sales look at to identify purchasing authority?

Options:

A.

Demographic

B.

Engagement

C.

Account

D.

Behavioral

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Questions 16

Which type of email can be sent without an unsubscribe link at the bottom?

Options:

A.

A monthly newsletter for clients

B.

An ongoing nurture for prospects

C.

An autoresponder for a webinar registration

D.

A trade show invitation for past attendees

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Questions 17

A lead’s score changes to 100, and the marketing manager wants two actions to occur immediately:

Send an email to the lead owner

Create an Interesting Moment

What should be done to ensure this?

Options:

A.

Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow

B.

Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Alert’ and ‘Interesting Moment’ Steps in the Flow

C.

Set up a Smart Campaign with a ‘Score is Changed’ trigger in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow

D.

Set up a Smart Campaign with a ‘Score was Changed’ filter in the Smart List, and ‘Send Email’ and ‘Interesting Moment’ Steps in the Flow

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Questions 18

Given the following message to the sales team:

“John Smith filled out form “Chicago Tradeshow” on October 11, 2013”

Which three types of tokens are most efficient to create this message on an alert? (Choose three.)

Options:

A.

System token

B.

Trigger token

C.

Company token

D.

Email script token

E.

Member token

F.

Lead token

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Questions 19

A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.

Which form property should be edited?

Options:

A.

Mask Input

B.

Visibility Rules

C.

Validation Message

D.

Field Type

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Questions 20

A marketer wants to measure the success of various lead generation programs by leveraging acquisition programs.

How is the acquisition program assigned to a lead?

Options:

A.

A lead needs to be sent to a CRM to receive an acquisition program.

B.

A lead fills out a form on a landing page in the program.

C.

A lead is added to the CRM and synced to Marketo.

D.

Admin Acquisition Program is automatically assigned to new leads.

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Questions 21

The communication limits for your Marketo instance are as follows:

Monica, a person in your database, received Email 01 from your instance at 8:00 this morning. She also qualifies for the audience of an email program scheduled to send Email 02 at 2:00 this afternoon. Email 01 and Email 02 are both non-operational.

Which statement is true?

Options:

A.

Monica will not receive Email 02. She will be classified as bounced in the Email Performance Report.

B.

Monica will not receive Email 02. She will be included in the Blocked count on the email program control panel.

C.

Monica will receive Email 02 at 2:00 pm but will not be eligible for any other emails sent today.

D.

Monica will receive Email 02 at 8:00 am tomorrow (24 hours after the last email she received.) She will be classified as pending in the Email Performance Report until the email is sent.

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Questions 22

A U.S.-based organization does business internationally. The forms on the company website collect basic information: First Name, Last Name, Company Name, Country, and Email Address.

What needs to be done in Marketo to ensure legal requirements are met for handling leads in countries with double opt-in laws?

Options:

A.

Include an Unsubscribe link in all marketing emails

B.

Add a checkbox with verbiage stating that by filling out the form, the lead consents to receive email

C.

Suppress all non-US respondents

D.

Create the processes to abide by a country’s SPAM laws

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Exam Code: MCE
Exam Name: Marketo Certified Expert Exam
Last Update: Oct 9, 2024
Questions: 75
$56  $159.99
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