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Pardot-Specialist Sample Questions Answers

Questions 4

Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

Options:

A.

Manually editing the Opportunity In Pardot

B.

Referencing the Opportunity in automation rules

C.

Viewing the Opportunity in Opportunity Reports

D.

Manually deleting the Opportunity in Pardot

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Questions 5

A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

Options:

A.

A third party tool

B.

This is not possible

C.

Pardot API

D.

Data.com connector

E.

Pardot form handlers

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Questions 6

The "related" tab of the prospect record displays prospects that have what in common?

Choose one answer

Options:

A.

Email Domain

B.

Company

C.

Assigned user

D.

Score

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Questions 7

Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

Options:

A.

True

B.

False

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Questions 8

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

Options:

A.

True

B.

False

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Questions 9

How could a visitor convert to a prospect?

Options:

A.

Download an eBook

B.

Open a Pardot email

C.

Submit a Pardot form

D.

Watch a video hosted in Wistia

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Questions 10

What are the daily system generated emails?

Options:

A.

Daily prospect activity emails (for all prospects)

B.

Daily prospect activity emails (for my prospects)

C.

Daily visitor activity emails

D.

Prospect assignment notification

E.

Daily prospect assignment emails

F.

Weekly search marketing email (sent on Mondays)

G.

Starred prospect activity alerts

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Questions 11

Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Options:

A.

Lifecycle and Profile

B.

Activities and Audits

C.

Activities and Lifecycle

D.

Profile and Audits

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Questions 12

How many CRM How many CRM connectors can a Pardot instance have verified at one time?

Options:

A.

1

B.

2

C.

5

D.

Unlimited

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Questions 13

An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.

What could be happening?

Options:

A.

Field value is not mapped.

B.

This is not possible with dynamic lists.

C.

Match Type is set to "Match Any."

D.

Match type is set to "Match All."

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Questions 14

New feature alerts can be found at the top of the dashboard.

Options:

A.

True

B.

False

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Questions 15

How can a prospect's score be changed?

Options:

A.

Through automation rules.

B.

Through scoring model changes.

C.

Through completion actions.

D.

All of the above.

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Questions 16

A designer wants to apply LenoxSoft’s styling to assets in Pardot. Which two assets can they control CSS styling for In Pardot?

Choose 2 answers

Options:

A.

Landing pages

B.

Form handlers

C.

Forms

D.

Social posts

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Questions 17

What list email or email template report deliverability metric could indicate an unverified sending domain?

Options:

A.

Forward count

B.

Hard bounces

C.

Skimmed percentage

D.

Total queued

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Questions 18

When do prospects sync to your CRM?

Options:

A.

When the prospect fills out a form on a landing page

B.

When a prospect has been assigned to a user or queue.

C.

When the prospect has a lead score greater than 50

D.

When the prospect visits a landing page

E.

When a prospect is created manually in the Pardot database.

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Questions 19

In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.

When would the program send the email to the prospect?

Options:

A.

The email will send immediately.

B.

The email will not send.

C.

The email will send on Saturday at 10am.

D.

The email will send on Monday at 10am.

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Questions 20

If the information in Salesforce differs from the information in Pardot, by default what information will be kept?

Options:

A.

The information in Salesforce will override the information in Pardot

B.

The information in Pardot will override the information in Salesforce

C.

All information will be kept, which may result in two records for one person

D.

The differing information will be deleted from both Salesforce and Pardot, which may result in blank records

https://help.salesforce.com/articleView?id=pardot_default_prospect_field_mapping.htm &type=5

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Questions 21

On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

Options:

A.

Edit the scheduled email. select Wednesday for the new data, and save it

B.

Edit the engagement studio program, select Wednesday for the new data, and save

C.

Delete the engagement studio program and create a new program that is scheduled for Wednesday.

D.

Delete the scheduled email and create a new email that is scheduled for Wednesday.

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Questions 22

What are two benefits of the engagement studio tasting experience?

Choose 2 answers

Options:

A.

Evaluating email template options for the program

B.

Visualizing a prospect's possible paths

C.

Understanding the timeline of the program

D.

Measuring a specific step's performance

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Questions 23

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.

What three data points can be found in the prospect's Audits tab to help determine what updates were made?

Choose 3 answers

Options:

A.

The Lifecycle Report filtered by timeframe

B.

The prospect fields that were updated

C.

The amount of time the prospect spent viewing the website

D.

The lists that that prospect was added to or removed from

E.

The data and time when a prospect was assigned

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Questions 24

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

Options:

A.

True

B.

False

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Questions 25

An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

Options:

A.

Static list

B.

Dynamic list

C.

Completion Action

D.

Automation Rule

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Questions 26

What is the difference between a visitor and a prospect?

Options:

A.

A prospect has an identified email address, while a visitor does not have an identified email address.

B.

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

C.

A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.

D.

A prospect has an assigned user, while a visitor does not have an assigned user.

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Questions 27

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Pardot.

What action will occur in Pardot?

Options:

A.

A new visitor record will be created.

B.

A new Account will be created.

C.

No new record will be created.

D.

A new prospect record will be created.

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Questions 28

There are absolutely no restrictions on how you assign custom users abilities.

Options:

A.

True

B.

False

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Questions 29

LenoxSoft needs their form to post directly to a third-party platform as well as Pardot upon submission.

Which Pardot tool should they use?

Options:

A.

Dynamic Content

B.

Form Handler

C.

Custom Redirect

D.

Pardot Form

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Questions 30

Completion actions only affect prospects not visitors?

Options:

A.

True

B.

False

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Questions 31

LenoxSoft’s email template designer has been tasked with driving more engagement with the company’s email content. They want to use the Click-Through Rate report to see which links prospects clicked.

What insight does this report provide the template designer?

Options:

A.

Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B.

High click rates indicates that the email subject line should be the focus of the email content.

C.

Low click rates encourage the user to optimize content or link placement in other email sends.

D.

High open rates indicates that prospects are interacting with the content.

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Questions 32

What does a marketing user have access to in Pardot?

Options:

A.

Can see users and groups

B.

Creating new lists, forms, landing pages and send list emails.

C.

Prospect management

D.

Can only import prospects

E.

None of the above

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Questions 33

Which scenario would convert an anonymous visitor into an identified prospect?

Options:

A.

Creating a Lead in Salesforce which syncs to Pardot as a new prospect record

B.

Scanning the badge of someone who visited a booth at a recent event

C.

Submitting a Web2Lead form that is linked to Pardot via a form handler

D.

Opening email sent by a sales rep using the Send Pardot Email functionality in Salesforce

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Questions 34

Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

Options:

A.

Submitting a form on a landing page.

B.

Matching an automation rule.

C.

Viewing more than one web page.

D.

Clicking on a tracked link in an email.

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Questions 35

Where on a prospect record would you look to see if a prospect had registered for a webinar?

Options:

A.

Contents

B.

Insights

C.

Prospect Activities

D.

Custom Fields

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Questions 36

What is the expected behavior if an automation rule is NOT set to repeat?

Options:

A.

The prospect can match the criteria multiple times and the action runs each time.

B.

The action can only run once per day on the prospect.

C.

The prospect matches the criteria once, but the action runs multiple times.

D.

The prospect matches the criteria once and the action runs once.

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Questions 37

Form or Form Handler? I need data de-duplication in the CRM.

Options:

A.

Form

B.

Form Handler

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Questions 38

On which two types of domains does Pardot set cookies? (Choose two answers.)

Options:

A.

Pardot domains

B.

Tracker domains

C.

Mobile domains

D.

Social media domains

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Questions 39

What are the limitations of connecting Pardot to a Salesforce Sandbox account?

Options:

A.

If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

B.

Pardot can't "wipe" data, so you will need to manually delete any prospects and data that is brought into your Pardot account from the sandbox connector before enabling the connector for your production instance.

C.

You cannot sync with a sandbox at all

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Questions 40

A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.

If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Options:

A.

Day 4

B.

Day 3

C.

Day 0

D.

Day 5

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Questions 41

LenoxSoft enabled the "Always Display Form After Submission" setting on their Pardot form.

What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Options:

A.

The prospect would receive an error message.

B.

The form would be displayed on the page once again.

C.

The prospect would be redirected to a thank-you page.

D.

The thank-you content would continue to be shown.

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Questions 42

An administrator includes a link to a file on a web page that the company does NOT own on the company website.

What is the best way to be able to track the number of visitors who access this file?

Options:

A.

Pardot form

B.

Pardot tacking code

C.

Page actions

D.

Custom redirects

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Questions 43

LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Pardot form report metric should be reviewed?

Options:

A.

Total Submissions

B.

Conversions

C.

Total clicks

D.

Unique Submissions

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Questions 44

What is the best practice when users leave the company and have assigned prospects?

Options:

A.

Reassign all prospects in the CRM

B.

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

C.

Delete the user from Pardot

D.

All of the above

E.

A & B

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Questions 45

Form or Form Handler? I want to use progressive profiling to personalize my form.

Options:

A.

Form Handler

B.

Form

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Questions 46

Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)

Options:

A.

Video Pages

B.

Linked Instagram Pages

C.

Company Pages

D.

Personal Pages

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Questions 47

What is tracked by the custom email links generated by Pardot?

Options:

A.

Link clicks

B.

Page visits

C.

Email opens

D.

Form completions

E.

Unsubscribe

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Questions 48

What are the benefits of warming up an IP address?

Options:

A.

Increase Deliverability

B.

Avoid IP Blacklisting

C.

IPs don't work well when cold

D.

Build up email reputation

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Questions 49

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

Options:

A.

The Grade as it includes personal information about the prospect.

B.

The Profile as It reflects LenoxSoft's ideal customer.

C.

The Campaign as it references the prospect's first touch point.

D.

The Score as it shows activities taken by the prospect.

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Questions 50

What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

Options:

A.

Advanced Dynamic Content

B.

Pardot Activities Visualforce page

C.

Engagement History

D.

B2B Marketing Analytics

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Questions 51

What does the gear icon on the prospect list allow you to do?

Options:

A.

Copy

B.

Assign

C.

Delete

D.

Edit

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Questions 52

Which two capabilities are true for completion actions? Choose 2 answers

Options:

A.

Completion actions are applied retroactively.

B.

Completion actions apply to both visitors and prospects

C.

Completion actions cannot be applied directly on a landing page.

D.

Completion actions do not execute on image file downloads

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Questions 53

Identify three webinar connectors for Pardot

Options:

A.

ReadyTalk, GoTo Webinar, WebEx

B.

WebEx, JoinMe, GoTo Webinar

C.

Zoho, WebEx, ReadyTalk

D.

Adobe Connect, Lync, BlueJeans

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Questions 54

What are the key technical items required to set up during implementation?

Options:

A.

Tracking Code

B.

Email Authentication

C.

CNAME

D.

IP Whitelisting

E.

Using Custom Fonts

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Questions 55

Which of the following can "unmatch" prospects?

Options:

A.

Automation Rules

B.

Dynamic Lists

C.

Segmentation Rules

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Questions 56

What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Options:

A.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

B.

Disable Visitor Activity Throttling and send autoresponder emails after every submission

C.

Attribute all prospect activities to prospect record after every submission

D.

Execute form handler in real time after every submission

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Questions 57

What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Options:

A.

reCAPTCHA

B.

Kiosk/Data Entry Mode

C.

Progressive Profiling

D.

“Not you”? Link

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Questions 58

How can an action be applied to a prospect who views a specific page of a website?

Options:

A.

Through completion actions

B.

Through automation rules

C.

Through scoring

D.

Through page actions

E.

None of the above

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Questions 59

Arrange these events in sequence:

Options:

A.

The visitor is now a prospect.

B.

A visitor submits a conversion form

C.

A cookie is applied

D.

The prospect's activity history is available to view in Pardot

E.

Visitors access your company website

F.

E C B A D

G.

E B A D C

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Questions 60

What should you do when multiple users are editing an email template at the same time?

Options:

A.

Multiple users cannot edit the same email template at the same time

B.

Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it

C.

Update the same draft at the same time since the system will recognize updates made by both users

D.

Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one

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Questions 61

How do you use an automation rule to opt out prospects?

Options:

A.

Change prospect field value: 'Do Not Email' to 'Do Not Email

B.

You can't use an automation rule to opt-out prospects.

C.

Change prospect field value to Opt-out

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Questions 62

A user wants to set up an automated grading model in Pardot.

Which two components are required to achieve this? Choose 2 answers

Options:

A.

Profile

B.

Automation Rule

C.

Pardot Score

D.

Dynamic List

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Questions 63

A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.

Which form field option should be enabled?

Options:

A.

Maintain the initial value upon subsequent form submissions

B.

Always display even if previously completed

C.

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

D.

Include "Not you?" link to allow visitors to reset the form

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Questions 64

The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7: Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

Options:

A.

The prospect will receive the email Monday.

B.

The prospect will receive the email Friday.

C.

The prospect will receive the email Tuesday.

D.

The prospect will receive the email Saturday.

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Questions 65

What must be true for a Salesforce Opportunity to sync to Pardot?

Options:

A.

The Opportunity must have the "Pardot" record type.

B.

The Opportunity must be sourced by Pardot marketing activities.

C.

The Opportunity must have a Contact Role that is syncing to a prospect in Pardot

D.

The Opportunity must be created by a Sales user who is also a user in Pardot.

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Questions 66

Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

Options:

A.

Pipeline dashboard

B.

Engagement dashboard

C.

Account-Based Marketing dashboard

D.

Multi-Touch Attribution dashboard

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Questions 67

A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?

Choose 3 answers

Options:

A.

Check the Profile tab to make sure the prospect has the right drip program profile.

B.

Check the Audits tab to see if the prospect was on the correct lists when the email was sent.

C.

Check the Lifecycle tab to confirm whether the prospect entered the drip program before the email was sent.

D.

Check the Overview tab to determine whether the prospect is unmailable.

E.

Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists.

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Questions 68

What activities are completion actions available for?

Options:

A.

Custom Redirects

B.

Emails

C.

Forms

D.

Automation rules

E.

Files

F.

Page actions

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Questions 69

Arrange the steps to Access a Prospect Record:

Options:

A.

Select Prospect

B.

Mouseover Prospects

C.

Click Prospect List

D.

A B C

E.

A C B

F.

B C A

G.

C A B

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Questions 70

How can an admin find the number of mailable prospects in their database?

Options:

A.

View all Segmentation lists

B.

Navigate to the prospect list and select "Mailable Prospects"

C.

View the sync queue

D.

Navigate to the overview section

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Questions 71

If five prospects have completed a repeating engagement studio program twice, what number would display on the reporting tab tooltip for the initial program step "Create Salesforce Task"?

Options:

A.

2

B.

10

C.

5

D.

0

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Questions 72

By default (using business accounts) Pardot creates new records as:

Options:

A.

Leads

B.

Contacts

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Questions 73

A Pardot administrator wants to ensure that only a prospects company email address with the format of ‘’name@companyname.com" is captured on their form.

Which data format is recommended for the email field?

Options:

A.

Text

B.

Email with valid server

C.

Emails not from ISPs and free email providers

D.

Email

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Questions 74

What do spam complaints refer to in an email report?

Options:

A.

The number of prospects who clicked the unsubscribe link

B.

The number of prospects who replied to the email to ask to be removed

C.

The number of prospects who opted out via the email preference center

D.

The number of prospects who marked an email as spam

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Questions 75

Which Salesforce field type is unsupported for syncing with Pardot?

Options:

A.

Lookup

B.

Picklist

C.

Number

D.

Formula

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Questions 76

What information can you access on the Prospect List?

Options:

A.

Prospect's Name

B.

Prospect's Email Address

C.

Prospect's Title

D.

Prospect's Company

E.

Prospect's Grade

F.

Prospect's Score

G.

Date of when prospect converted from a visitor

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Questions 77

What editions of Salesforce can sync with Pardot?

Options:

A.

Enterprise Edition and lower

B.

Standard Edition and higher

C.

Professional Edition and higher

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Exam Code: Pardot-Specialist
Exam Name: Salesforce Certified Pardot Specialist (WI24)
Last Update: Apr 17, 2024
Questions: 261
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