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Plat-UX-102 Sample Questions Answers

Questions 4

A cross-disciplinary team at Cloud Kicks has to synthesize top customer quotes and insights from research and turn them into design opportunities. Which question should the team use to prioritize insights?

Options:

A.

How will this improve the customer experience?

B.

What will bring in the most revenue?

C.

Is our technology capable of supporting this need?

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Questions 5

While conceptualizing a new footwear line, the design team gained feedback that both employees and consumers are seeking more sustainable products. Leaders need more rationale to justify the investment. Which values-based design principle should be used to reinforce this feedback?

Options:

A.

Create products from recycled materials.

B.

Use energy from renewable resources.

C.

Focus on creating enduring advantage.

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Questions 6

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap. Which types of outcomes should result from a Consequence Scanning workshop?

Options:

A.

issues to accept, object, or withhold

B.

issues to stop, start, or continue

C.

issues to act on, influence, or monitor

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Questions 7

Cloud Kicks ' strategy designer needs to communicate a new product vision but is only able to access key stakeholders virtually. Which technique should the designer use to ensure the audience remains engaged?

Options:

A.

Turn the camera off so the audience can focus on the slides presented

B.

Ensure half of the meeting time is dedicated to answering questions.

C.

Ask open ended questions to the audience to maintain their involvement.

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Questions 8

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program. Which mapping process should the designer use to achieve this goal?

Options:

A.

Service Mapping

B.

Ecosystem Mapping

C.

Journey Mapping

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Questions 9

The design team at Cloud Kicks has created a vision for a new virtual try-on tool for its products, which would apply to multiple product lines, brands, and regions. Which roadmap should the strategy designer create to communicate the planned releases of multiple products in a single view?

Options:

A.

Product roadmap

B.

Portfolio roadmap

C.

Strategy roadmap

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Questions 10

Cloud Kicks ' product team is working with the sales team to identify a new feature to add to their next product release. A developer on the team believes it may be on an upcoming Salesforce Release. Which resource should be used to verify this?

Options:

A.

Salesforce Lightning Design System Release Notes

B.

Salesforce Architects Product Roadmaps

C.

Salesforce Developer Release Notes

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Questions 11

A start-up company that develops machine learning-based tools which track the performance of carbon offsets wants to reinforce the positive perception of the validity of its data. The company starts by developing a need statement and a challenge statement. What is the commonality between the two statements?

Options:

A.

Both are solution-free statements.

B.

Both explain the scope of the possible solution.

C.

Both are tactics intended to solve a problem.

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Questions 12

Cloud Kicks ' sales representatives are complaining that some Lightning web components developed as part of the partner onboarding process are slow to load and often unresponsive. What would be the best recommendation to the team to identify the challenges and remediate the issue?

Options:

A.

Run the Salesforce Optimizer.

B.

Utilize the Lightning Usage App.

C.

Create a case with Salesforce Support.

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Questions 13

Cloud Kicks (CK) has a large number of customer support requests. CK has identified a need for updated documentation as part of a new customer service design, making self-service available within the experience. What should be used to measure ongoing success?

Options:

A.

Decreased bounce rate on documentation pages

B.

Increased number of Knowledge articles

C.

Decreased number of customer cases

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Questions 14

Leadership at Cloud Kicks just approved a vision for a new digital commerce and service strategy. They ask the strategy designer to create a roadmap to help them understand the rollout process and implications. What should be one of the initial steps to take when creating a program roadmap?

Options:

A.

Develop a RACI diagram among internal stakeholders only.

B.

Create a release plan matching calendar-based milestones.

C.

Start with a phased approach, then address foundational items early.

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Questions 15

After a series of interviews with key stakeholders, a strategy designer realizes the company is duplicating efforts across internal teams, each creating similar programs for customer engagement. Which approach should the designer propose to create alignment?

Options:

A.

Service blueprint workshop

B.

Design sprint

C.

Journey mapping workshop

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Questions 16

The design team is working on a high-fidelity prototype to create a more enjoyable user experience. The development team is busy and focused on the build, so the design team wants to engage them efficiently. What is a key reason why they would engage the developer team?

Options:

A.

To validate technical limitations

B.

To research new features

C.

To provide design feedback

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Questions 17

Cloud Kicks ' strategy designer is writing a challenge statement to inspire team ideation. What should they avoid in the challenge statement?

Options:

A.

Focusing on the root cause of current issues

B.

Implying solutions to the challenge

C.

Basing the statement on a problem identified in research

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Questions 18

Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits. Which Salesforce product should be recommended for this business need?

Options:

A.

Consumer Goods Cloud

B.

Loyalty Cloud

C.

Marketing Cloud

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Questions 19

Cloud Kicks ' stakeholders engaged a strategy designer to help with their business goal of reducing support costs. After a series of interviews, the designer recommends self-service in Experience Cloud as a way to address the goal. Which capability should drive self-service in Experience Cloud?

Options:

A.

Allowing customers to see their open cases

B.

Exposing their knowledge base to customers

C.

Providing dashboards of orders to customers

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Questions 20

When a strategy designer creates an empathy map based on research insights, their deep understanding of the customer drives which outcome?

Options:

A.

Viability

B.

Feasibility

C.

Desirability

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Questions 21

Cloud Kicks has expanded its business recently by offering customizable footwear and the ability to price by customer. Along with Sales Cloud, they are looking into additional product options that would help sales reps configure their orders easily. Which Salesforce product should be considered for this business need?

Options:

A.

Commerce Cloud

B.

Revenue Cloud

C.

Marketing Cloud

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Questions 22

Cloud Kicks (CK) wants to make sure its customers understand the connection between its products and its goal of sustainable manufacturing. CK initiates a project to integrate sustainable messaging into its commerce experience. What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

Options:

A.

Content strategy

B.

Customer interviews

C.

Journey mapping

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Questions 23

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical. Which approach should the strategy designer take to get the developer ' s support?

Options:

A.

Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.

B.

Create a persuasive story about the concept focusing on what the developer cares about and using their language.

C.

Persuade the developer ' s boss and product manager to lend their support to the project, and the developer will likely come around.

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Questions 24

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?

Options:

A.

Orient around outcomes that matter to stakeholders.

B.

Invite stakeholders as optional to all design team reviews.

C.

Create teambuilding events with stakeholders to build trust.

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Questions 25

Cloud Kicks (CK) is considering developing a social platform for customers to connect and share best exercise practices. CK hypothesizes it will only be successful if customers routinely use the platform. Which discipline should be the primary driver of the design for repeat engagement?

Options:

A.

Behavioral economics

B.

Data analytics

C.

Organizational psychology

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Questions 26

Cloud Kicks (CK) has spent several months working to align the entire company around a vision based on inclusivity in the digital age. Because this project will span several years, the design team is concerned the vision will eventually be lost. What should CK do to maintain the vision and create transformative change?

Options:

A.

Align the vision to current industry trends.

B.

Realize the vision must be driven by business goals.

C.

Continuously align business goals to the vision.

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Questions 27

Cloud Kicks is excited about a new customer self-service initiative. Within the stakeholder team, a support manager has shared features they want to recreate from their previous system; a product manager wants to implement new features that were not available in their previous system. There is a concern that conflicting demands may lead to organizational paralysis on the project. What should the strategy designer recommend to stakeholders to remediate risks?

Options:

A.

Map features between the two systems and let stakeholders prioritize.

B.

Revisit customer research to inform internal prioritization.

C.

Advise executive leadership to make the decision about priorities.

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Questions 28

The strategy designers at Cloud Kicks are leading a large number of projects initiated by various stakeholders. They implement an Impact matrix to help them prioritize their work. What is the purpose of an Impact & Effort matrix?

Options:

A.

To compare products based on predefined criteria to enable stakeholder discussion

B.

To prioritize projects based on key goals outlined in project framing

C.

To classify projects according to their level of urgency

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Questions 29

In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant. Which tool should the team use to justify the strategy?

Options:

A.

Prioritization matrix

B.

Business model canvas

C.

Criteria scorecard

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Questions 30

The team at Cloud Kicks is spending too much time curating dashboards of the company ' s sales pipeline for multiple different levels of leadership, who are interested in different views of the same data. What should the strategy designer recommend to help the team efficiently share the right data?

Options:

A.

Provide Kanban view in Revenue Cloud.

B.

Develop reports in Sales Cloud.

C.

Create dashboards in Tableau.

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Questions 31

A Cloud Kicks (CK) strategy designer is leading a project to create a new customer experience with digital and environmental touchpoints. The stakeholders want to understand how the designer is proposing CK will deliver the experience. Which tool should they use to explore the collaboration, structure, and processes that will be required?

Options:

A.

Service blueprint

B.

Journey map

C.

Empathy map

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Questions 32

Cloud Kicks is launching a new online store and wants to ensure the team follows an ethical decision-making process and that the delivered product does not accrue ethical debt. Which methodology should be suggested?

Options:

A.

Jobs to be Done Framework

B.

Human-Centered Design

C.

Consequences Scanning Workshop

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Questions 33

Cloud Kicks wants to create a loyalty program to deepen the engagement of its customers. When evaluating ideas for this program, which criteria should strategy designers use?

Options:

A.

Desirability, viability, and feasibility

B.

Competitive advantage, impact, and ownability

C.

Novelty, privacy, and revenue potential

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Questions 34

Cloud Kicks (CK) has successfully implemented a new solution for its sales team. Now, there is a focus on driving user adoption of the new solution. What should CK do to begin driving internal user adoption?

Options:

A.

Develop promotional videos to create hype and raise awareness.

B.

Create a leaderboard and reward adoption behaviors.

C.

Start with the executive management team to champion the adoption.

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Questions 35

Cloud Kicks (CK) wants to launch a new application that will change the processes and operating procedures within the organization. To propose a rollout of the new application, CK ' s design team plans on building and testing a Minimum Viable Product (MVP). Which outcome should the team focus on when defining the MVP?

Options:

A.

Testing an outline of all features and possibilities of the product

B.

Assessing essential features of the product with a large group of users

C.

Validating or invalidating the essential features of the product

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Questions 36

Creating alignment is essential for Cloud Kicks to achieve its goals and objectives. Alignment involves ensuring that everyone in the organization is working towards a common goal, and their efforts are coordinated and integrated to achieve that goal. What initial tool might be used to create alignment?

Options:

A.

VOMOM

B.

Sales Plan

C.

PSL

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Questions 37

A strategy designer is pitching a vision presentation to their customer ' s lead to get final approval for a new project. The lead is not comfortable or familiar with design thinking and has been distrustful of the process so far. Investing in this new initiative will put their reputation on the line. Which strategy should the designer employ to communicate the vision?

Options:

A.

Ask a master presenter to stand in on the project and deliver the vision; they know how to sway any hesitant executive.

B.

Ask each team member to present a few slides to signal the presentation is the result of many people ' s ideas and consensus.

C.

Ask the customer to participate in the presentation or pitch the vision to their lead to signal buy-in and shared ownership of the project work.

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Questions 38

At a 15-person stakeholder workshop, the Cloud Kicks ' design team shared three strategic opportunities and discussed the insights that led to them. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity. What is the reason the strategy designer should recommend dot voting at this point?

Options:

A.

Dot voting is the fastest way to prioritize and make decisions.

B.

Dot voting focuses conversation on a few ideas with the most importance to the group.

C.

Dot voting lets everyone know what the leaders believe to be the right answers.

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Questions 39

A strategy designer is working on an app for the financial industry and gets the sense that stakeholders don ' t share a common understanding of customer pain points. What should the strategy designer create to align stakeholders on the most important customer issues?

Options:

A.

Data dashboard

B.

Journey map

C.

Service blueprint

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Questions 40

A strategy designer is facilitating a cross-functional critique on a concept for their company ' s new loyalty program. What should the designer do to ensure all voices are heard, regardless of position?

Options:

A.

Only collect written feedback from those who are comfortable providing it.

B.

Hold separate critiques so everyone feels comfortable speaking.

C.

Use a round-robin format, where everyone can share equally.

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Questions 41

A health and wellness company wants to create a 10 year vision for its business. Which external context for innovation is the least risky trend to influence the company ' s strategy?

Options:

A.

Perception shift: Feelings toward the efficacy of wellness products in the next 10 years

B.

Market shift: The stability of the economy and consumers ' buying power in the next 10 years

C.

Demographic shift: Number of affluent and educated young professionals in the U.S. in the next 10 years

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Questions 42

During the ideation stage, a Cloud Kicks team developed a low fidelity prototype to help the company hone its strategy. Which question should the strategy designer focus on next to ensure success?

Options:

A.

What are the team ' s technical capabilities to deliver on the solution?

B.

What user experience success metrics should be included in the product?

C.

What are the assumptions about market conditions that would have to be true?

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Questions 43

Cloud Kicks (CK) is designing an in person experience for customers who purchase its products. This will include the ability to schedule and manage appointments as well as see when the delivery vehicle is on the way. Which Salesforce product should CK invest in to efficiently enable the desired experience?

Options:

A.

Scheduler

B.

Field Service

C.

Service Cloud

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Questions 44

Cloud Kicks has designed two new features for its online shopping experience. Feature A is a tracker to show existing customers when their footwear will arrive. Feature B gives the option to invite friends to purchase, too, focusing on acquiring new customers. Which criteria should the strategy designer use to determine which feature to build first?

Options:

A.

Outcome and bandwidth

B.

Resourcing and budget

C.

Value and effort

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Questions 45

The design team at Cloud Kicks used qualitative research to uncover an opportunity to create a new line of sustainable footwear. What should the strategy designer do to build a shared understanding and agreement among business leaders to move forward with this new initiative?

Options:

A.

Share customer needs and tie them to business goals.

B.

Complete a competitive analysis collaboratively in a workshop.

C.

Select the most senior stakeholder ' s goal as a path forward.

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Questions 46

Cloud Kicks wants to improve its digital commerce experience because it is losing prominence in the market. What should a strategy designer rely on to get stakeholder buy-in for a redesign?

Options:

A.

Wireframes and a total addressable market (TAM) calculation

B.

Research findings and a competitive analysis.

C.

Inspiring graphics and personas

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Questions 47

Cloud Kicks (CK) is working on enhanced functionality for an existing sales application. What should CK do to ensure the proposed design is compatible with the current data model?

Options:

A.

Create high fidelity prototypes.

B.

Perform end user testing.

C.

Run a technical design critique.

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Questions 48

A strategy designer is working on a project with budget constraints. Many of the variables and decisions are unclear in the early stages of design. What should be their approach in terms of bringing skills and talent?

Options:

A.

Define additional leads for each functional area.

B.

Staff heavily from the development phase until the go to market phase.

C.

Bring in team members with strong problem solving capabilities

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Questions 49

A strategy designer is seeing signals of success with a new product that is driving brand loyalty and decreasing consumers ' environmental impact. How should a business case be built for continuing sustainable innovation through a view of a full product lifecycle?

Options:

A.

Source cheaper, locally-grown raw materials.

B.

Extend customer journey maps to pre and post purchase.

C.

Purchase carbon offsets for energy used in manufacturing.

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Questions 50

A strategy designer at Cloud Kicks discovered a complex UX problem with its online shopping platform and now needs to effectively describe the problem in the customer context. This description should speak to the urgency of the problem, be a call-to-action for others to be involved, and inspire hope for change. Which type of statement should the designer make?

Options:

A.

Needs

B.

Challenge

C.

Mission

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Questions 51

Cloud Kicks wants to create a loyalty program to deepen the engagement of its customers. When evaluating ideas for this program, which criteria should strategy designers use?

Options:

A.

Desirability, viability, and feasibility

B.

Novelty, privacy, and ...

C.

Competitive advantage, impact, and own ability

Buy Now
Questions 52

Cloud Kicks is excited about a new customer self service initiative. Within the stakeholder team, a support manager has shared features they want to recreate from their previous system; a product manager wants to implement new features that were not available in their previous system. There is a concern that conflicting demands may lead to organizational paralysis on the project. What should the strategy designer recommend to stakeholders to remediate risks?

Options:

A.

Advise executive leadership to make the decision about priorities.

B.

Revisit customer research to inform internal prioritization.

C.

Map features between the two systems and let stakeholders prioritize.

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Exam Code: Plat-UX-102
Exam Name: Salesforce Certified Platform Strategy Designer
Last Update: Oct 25, 2026
Questions: 175

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