CRT-550 Sample Questions Answers

A customer would like to store financial data related to invoicing in its data extensions.

Which field type should be used?

A customer executes a large number of sends via Marketing Cloud Connect and is concerned about API Limits.

What should the consultant suggest to minimise the impact of Marketing Cloud Connect on daily API limits? Choose 2

A customer wants to create a journey with the goal of making users activate their accounts

within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.

Which activities should be included in the customer's journey?

A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.

Which three steps should the consultant use in the solution

As part of their brand guidelines, NTO uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practices for font usage in email?

NTO has to import a file that will be different every time.

What method should be used?

A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.

* Email #1 will be sent one month prior to the member's renewal date

* Email #2 will be sent one week prior to the member's renewal date

* Email #3 will be sent on the member's renewal date

* A master audience is updated in real time via the API

Which steps should be included in the customer's automation?

A company collects subscriptions on its website. It does the following:

* Compiles that subscription list in a database in the website Content Management System (CMS).

* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.

* Uses Marketing Cloud as the database of record.

* Sends up to five emails a week based on subscriber engagement with prior sends.

Which automation sequence (excluding waits) should cover these requirements?

A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.

What can a user do to ensure that contacts enter this interaction successfully based on the error message?

Choose 2 answers

What is a correct statement about a database of record? Choose 2 answers

When more than one subscriber email address field is created within Contact Builder, what action tells the platform which email address to prioritize in the Email application?