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Media-Cloud-Consultant Sample Questions Answers

Questions 4

Amedia publisher is using advertising sales managment (ASM) to manage their B2B ad sales business and has decided to use google ad manager (GAM). which two actions should a consultant perform before testing the GAM integration?

Options:

A.

add the GAM URL as new CSP trusted site.

B.

create a new named credential to store the GAM endpoint

C.

add the GAM endpoint in the OmniStudio integration procedure

D.

create a new Auth. Provider that specifies the consumer key and consumer secret from GAM

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Questions 5

While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bi-directional synchronous interface?

Options:

A.

activate campaign in ad server

B.

campaign reporting from ad server

C.

campaign performance feed to CPQ

D.

check ad inventory in ad server

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Questions 6

Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?

Options:

A.

use the out of the box ad server integration

B.

create a custom integration procedure to integrate with the ad server

C.

use the out of the box marketing cloud intelligence connector

D.

create a custom solution using apex code

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Questions 7

A publisher wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because opportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different versions of the proposed media plan and its line items?

Options:

A.

product schedule functionality

B.

product mapping to an active price list

C.

quotes, and ‘Sync to opportunity’ custom button

D.

A media Plan version field in opportunity line item (OLI)

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Questions 8

Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?

Options:

A.

to retrieve actual impressions delivered by date and advertiser

B.

to set the priority for ads to be served based on advertiser category and competitive exlusion rules

C.

to create digital ad campaigns with guaranteed impressions

D.

to provide third-party impression numbers for actual delivery

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Questions 9

Cloud kicks is setting up a new instance for media cloud and their sales reps should only see opportunities that they have created. When sales managers run reports, they need to see the data for all the reps that report to them. How should a consultant set this up?

Options:

A.

set the organization wide default (OWD) for the opportunity object to private. Use sharing rules to share records owned by sales reps that are below the manager in the role hierarchy

B.

set the organization wide default for the opportunity object to public. Use apex sharing to ensure manager’s can see the records owned by users below them in the role hierarchy.

C.

set the organization wide default for the opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.

D.

set the organization wide default for the opportunity object to private. Set up the role hierarchy to ensure managers can see the records owned by users below them in the role hierarchy

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Questions 10

A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in media cloud. which set of objects should a consultant access to generate such report?

Options:

A.

product, price list entry, pricing element

B.

product, price book, price book entry, price list

C.

product, pricing plan, pricing plan step, price list

D.

product, pricing variable, pricing variable binding

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Questions 11

When using advertising sales managment (ASM), what are the two reccomended ways to integrate with google ad manage (GAM) to retrieve information, such as inventory managment, or to publish a campaign to GAM?

Options:

A.

check availability integration procedure

B.

apex callable interfaces

C.

dataRaptors on Interface Tables

D.

Pre-Built orchestration plan

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Questions 12

A home store wants to advertise their products on a particular tv channel owned by a publishing company.Which channel should this media plan include?

Options:

A.

OutofHome (OOH)

B.

Linear

C.

Print

D.

Digital

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Questions 13

Abroadcaster, who has implemented media cloud, wants to have a comparative view of planned versus actual revenue based on actual impressions. In which two ways can a consultant obtain both planned and actual revenue amounts?

Options:

A.

planned revenue and actuals from media cloud

B.

planned revenue from media cloud and actuals from Ad server

C.

planned revenue and actuals from Ad server

D.

planned revenue from Ad server and actuals from Media Cloud

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Questions 14

A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?

Options:

A.

Ensure that the consultant has the required permission sets and licenses

B.

complete the post install tasks for salesforce insustries communications, media, and energy

C.

raise a support ticket to enable the required permissions

D.

go to setup and click on validaate in the latest release

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Questions 15

Acustomer wants to know which products have low reception with the customers. However, the publisher is having a hard time analyzing the data because apportunities reflect only the sold products, excluding products which were once part of an opportunity but were later dropped. What should a consultant ensure is included in the design so that sellers can store and access different version of the proposed media plan and its line items?

Options:

A.

product schedule functionality

B.

product mapping to an active price list

C.

quotes, and ‘Sync to opportunity’ custom button

D.

a media plan version field in opportunity line item (OLI)

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Questions 16

A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?

Options:

A.

marketing cloud intelligence

B.

CRM analytics

C.

custom reporting solution

D.

standard salesforce reporting and dashboards

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Questions 17

A consultant is asked to help design a solution which could aid a company is expanding their reach into the small and medium business segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the sales team. What should the consultant do in the design to allow for advertisers/Agency to self-service their media plans?

Options:

A.

leverage the advertising sales management self-care feature so that approved advertiser/agency can access an experience cloud portal where they can create and track their media plans

B.

set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail

C.

build an experience cloud with the customer service template for the advertiser to navigate the product catalog and configure the products in the site

D.

set up web-to-lead and have the advertiser/agency submit their media plan through a website so the sales team can later take ownership of the record and follow up to finalize the media plan.

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Questions 18

A customer has a requirement to allow the operations team to ider quote records in order to perform “create and submit order” action only when the corresponding opportunity has reached a specific status calles “closed won”. Sales users will remain as the cord owners of quotes and order for reporting purpose. The organization wide default setting for quote andorder object is private. How should a consultant solve this requirement with minimal customization?

Options:

A.

configure role hierarchy, such that the operations team is higher than the sales users in the same hierarchy group

B.

share order records programmatically using apex whenever opportunity status is “closed won”

C.

sales users will use manual sharing in order to share order records once opportunity status is “closed won”

D.

configure a criteria-based sharing rule to share order records once opportunity status is “closed won”

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Questions 19

In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?

Options:

A.

media content title: five(program), media channel: five (app), product: one

B.

media content title: one(program), media channel: one (app), product: five

C.

media content title: one(program), media channel: five (app), product: five

D.

media content title: five(program), media channel: five (app), product: five

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Questions 20

What are two roles of marketing cloud intelligence in media cloud?

Options:

A.

compaign reporting using media cloud and ad server data

B.

acts as a customer data platform

C.

campaign performance using media cloud and ad server data

D.

acts as a data lake for customer data insight

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Questions 21

Asales executive needs to select product attribute values during proposal line item creation, such as rate type, skippable, etc. , apart from various sObject field values, such as product Name, Ad Space Format, etc. The base price of the line item depends on these values, including product attribute value selection, and itrequires attribute-based pricing enablement. Which pricing interface implementation needs to be activated?

Options:

A.

DefaultPricingImplementation

B.

PricingElementServiceImplementation

C.

PricingRulesImplementation

D.

PricingPlanService

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Questions 22

A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has ome up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details. On which object should a consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?

Options:

A.

opportunity

B.

quotes

C.

order

D.

media plan placements

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Questions 23

A sales executive creates a quote. When the quote status is changed to client approved, it should automatically be submittd for approval. The approver needs to be a queue instead of an individual salesforce user. How can this be achieved in the system?

Options:

A.

invoke approval process created on opportunity linked to the quote and keep queue as approver

B.

invoke approval process on quote and keep queue as approver

C.

invoke approval process created on individual quoteLiniteItem and keep queue as approver D.invoke approval process created on a custom object lookup to quote and keep queue as approver

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Questions 24

A CTO of a B2B advertising publishing company asked an administrator who worked on making the media cloud application live, for their help in monitoring the real-time information on system performance and security. Where can the administratot find this information?

Options:

A.

system.salesforce.com

B.

media.salesforce.com

C.

monitor.salesforce.com

D.

trust.salesforce.com

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Questions 25

A consultant working on the implementaion of media cloud for publishing company has been asked by an IT Manger at the publishing company to better understand the structure of media cloud data model. How should the consultant describe the characteristics of media cloud data model?

Options:

A.

it is composed exclusively of custom objects

B.

it is composed of custom objects with no extensions.

C.

it is composed of custom and standard objects.

D.

it is composed exlusively of standard objects

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Questions 26

A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?

Options:

A.

fully describe all commercial product entities using product attributes.

B.

create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing

C.

create a master end-to-end plan to sequence the major milestones of all orders

D.

use a single swim lane or orchestration plan for all callouts to all external systems

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Exam Code: Media-Cloud-Consultant
Exam Name: Salesforce Media Cloud Consultant Exam
Last Update: May 21, 2024
Questions: 89
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