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1D0-623 Sample Questions Answers

Questions 4

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

Options:

A.

Social analysis

B.

Performance management

C.

Decision science

D.

Data exploration

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Questions 5

Which of the following is a benefit of social media auditing?

Options:

A.

Compare your social media presence to your competitors.

B.

Focus efforts on only the most important social media sites.

C.

Maintain a specific style and tone in future social media posts.

D.

Prevent bad data from entering the campaign decision making process.

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Questions 6

A company has determined that their typical customer hears about their products from their social media network. Then visits the company Web site and then makes a purchase. What type of conversion attribute model is this?

Options:

A.

Multi source

B.

Last social touch

C.

Position based

D.

Single source

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Questions 7

Jonathan works on the marketing team of a regional sporting goods retailer. He has been asked to give a short presentation at a company-wide meeting about the results of the marketing team’s social media campaigns over the year. What type of social media report would be the most appropriate to use as the basis for this presentation?

Options:

A.

Executive

B.

Platform

C.

Campaign

D.

Community

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Questions 8

Dylan works for a small software start-up firm that is looking to use Facebook and Twitter to increase future revenues by building a larger potential customer base for their upcoming software release. Which of the following is a metric that could be used to evaluate the success of this social media campaign?

Options:

A.

The total number of followers on each platform If each platform gains at least 10% more followers, the campaign will be considered a success.

B.

The number of link-clicks each post receives If more than 50 followers did campaign, it will be considered a success.

C.

The number of likes and comments each post receives. If more than 10 followers like or comment on each post in the campaign, if will be considered a success.

D.

An increase in sales of their current software release. If sales increase by 5%, the campaign will be considered a success.

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Exam Code: 1D0-623
Exam Name: Social Media Strategist
Last Update: Apr 23, 2024
Questions: 55
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