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SAP C_C4H260_01 Dumps

Exam Code:
C_C4H260_01
Exam Name:
SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Last Update: Feb 22, 2024
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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Questions and Answers

Questions 1

Which of the following statements describe Account Based Marketing? Note: There are 2 correct answers to this question.

Options:

A.

As a precondition, you need success data of externally executed campaigns in SAP Marketing Cloud system.

B.

Engagement with accounts and contacts is possible via personalized campaigns executed in SAP Marketing Cloud.

C.

It is a strategy that coordinates marketing and sales activities to drive business growth with a targeted set of accounts.

D.

Engagement with accounts and contacts is possible only via third party executed campaigns.

Questions 2

You are loading accounts and contacts originating in SAP S/4HANA into your SAP Marketing Cloud system. What is the required configuration to distinguish these entities?

Options:

A.

Define a function for accounts and contacts.

B.

Define a team member role for accounts and contacts.

C.

Define different ID origins for accounts and contacts from SAP S/4HANA.

D.

Define one ID origin and one additional ID for accounts and contacts from SAP S/4HANA.

Questions 3

A marketer wants to set up a daily run campaign with a dynamic target group of people who live in a specific region of a country. There is no customer data referencing that specific region in the system yet. What do you need to do to set up the campaign in advance?

Options:

A.

Enable the region attribute in the Segmentation Profile app.

B.

Enable the region attribute in the Target Group Configuration app

C.

Enable the region attribute as a Key Figure Dimension.

D.

Enable the unfiltered value help of the region attribute via the Segmentation Configuration app.

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