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AMA PCM Dumps

Exam Code:
PCM
Exam Name:
Professional Certified Marketer
Last Update: Dec 1, 2023
316 Questions
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Professional Certified Marketer Questions and Answers

Questions 1

Which of the following is true of department stores?

Options:

A.

They are retailers that carry a limited variety of goods.

B.

They offer little or no assortment of merchandise.

C.

They don't offer customer services.

D.

They organize their stores into distinct sections for displaying merchandise.

E.

They exclude stocking private-label merchandise.

Questions 2

CL Inc., an L.A.-based shoe manufacturer, develops a ready-to-wear clothing line and markets it in Britain. The company creates a completely new brand image for its clothing line as well. In this scenario, CL Inc. is using a _____ strategy.

Options:

A.

market development

B.

product development

C.

market penetration

D.

product penetration

E.

diversification

Questions 3

Services are:

Options:

A.

physical objects sold in exchange for value.

B.

intangible customer benefits that cannot be separated from the producer.

C.

the concepts and thoughts about ideas or causes.

D.

the benefits organizations receive in exchange for selling products.

E.

the concepts and philosophies that go into creating a good.

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