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Microsoft MB-220 Dumps

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Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
Last Update: Jul 19, 2024
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This exam is for Dynamics 365 Marketing functional consultants who have an essential awareness of industry nomenclature, rules, objectives, techniques, and collaborative initiatives. Candidates will implement solutions that will attract and generate leads, raise brand recognition, standardize multichannel messaging, and give marketing insights. This test assesses your ability to perform the essential technical activities:

Configuration settings and expand marketing application areas (20-25%), handle segments and list marking (10-15%), develop and implement marketing structures and sitemaps (10-15%), oversee leads, contact details, and account information (5-10%), develop and manage marketing emails and settings (5-10%), manage client journeys (10-15%), Manage and organize events and webinars (10-15%), setup Dynamics 365 Client Voice (10-15%).

This exam also encompasses LinkedIn connectivity, conferences, questionnaires, and ensuring compliance with the General Data Protection Regulation (GDPR). It is a 120-minute exam with 40-60 questions and a registration fee of $165 (USD). The passing mark is 700/1000. Good Luck for exam!

Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Practice Questions

The most impressive hallmark of Dumpspedia’s MB-220 dumps practice exam questions answers is that they have been prepared by the Microsoft industry experts who have deep exposure of the actual Dynamics 365 for Marketing Functional Consultant Associate exam requirements. Our experts are also familiar with the Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant exam takers’ requirements.

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MB-220 FAQs

The MB-220 exam focuses specifically on Dynamics 365 for Marketing, covering marketing automation, customer journeys, and lead management, while the MB-210 centers on Dynamics 365 for Sales, emphasizing sales processes, configurations, and relationship management, reflecting their distinct functional areas.

The MB-220 exam primarily focuses on Dynamics 365 Marketing application configuration, customer journey creation, lead nurturing, marketing forms and pages, segmentation and lists, marketing emails, and integration with other Dynamics 365 applications, assessing a candidate's proficiency in marketing technology management.

Yes, practical work experience in marketing, particularly in digital marketing or using CRM software, is recommended before taking the MB-220 exam. Familiarity with marketing principles and Dynamics 365 tools will greatly aid in understanding the exam's applied marketing technology concepts.

The MB-220 exam primarily features multiple-choice questions, scenario-based queries, and case studies. These questions test a candidate's practical knowledge and understanding of Dynamics 365 for Marketing, assessing their ability to apply concepts in real-world marketing and CRM scenarios.

Absolutely, the MB-220 certification can serve as a foundational step towards advanced Microsoft certifications. It demonstrates proficiency in Dynamics 365, paving the way for specialized roles and further certifications in areas like advanced CRM solutions and business applications expertise.

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Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Questions and Answers

Questions 1

Your company's annual customer-facing conference has just occurred. As a marketing professional, you need to present the conference's financial information at an upcoming monthly management meeting.

You need to determine the financial details to use when presenting the overall data.

Which metric should you use for each type of data required? To answer, drag the appropriate data point to the correct description. Each data point may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct match is worth one point.


Questions 2

Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.

You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.

Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.

Does this meet the goal?






Questions 3

Your company's marketing team is reviewing insights for several marketing pages that have been used in a recent customer journey. The team reports that the number of submissions for one marketing page is greater than the total number of submissions for the entire customer journey.

You need to help the team understand why the number of submissions is greater than expected.

What do you tell the team?



You can only group submissions by journey if you export the detail records to a .csv file and analyze the records in Microsoft Excel.


You must select a specific customer journey on the marketing page Insights tab to filter insights to that specific journey.


You can only analyze submissions for a marketing page in a journey from the specific journey record.


You can only track marketing page insights at an aggregate level across all associated customer journeys.