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Microsoft MB-220 Dumps

Exam Code:
MB-220
Exam Name:
Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant
Last Update: Apr 16, 2024
185 Questions with Explanation
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This exam is for Dynamics 365 Marketing functional consultants who have an essential awareness of industry nomenclature, rules, objectives, techniques, and collaborative initiatives. Candidates will implement solutions that will attract and generate leads, raise brand recognition, standardize multichannel messaging, and give marketing insights. This test assesses your ability to perform the essential technical activities:

Configuration settings and expand marketing application areas (20-25%), handle segments and list marking (10-15%), develop and implement marketing structures and sitemaps (10-15%), oversee leads, contact details, and account information (5-10%), develop and manage marketing emails and settings (5-10%), manage client journeys (10-15%), Manage and organize events and webinars (10-15%), setup Dynamics 365 Client Voice (10-15%).

This exam also encompasses LinkedIn connectivity, conferences, questionnaires, and ensuring compliance with the General Data Protection Regulation (GDPR). It is a 120-minute exam with 40-60 questions and a registration fee of $165 (USD). The passing mark is 700/1000. Good Luck for exam!

Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Practice Questions

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MB-220 FAQs

The MB-220 exam focuses specifically on Dynamics 365 for Marketing, covering marketing automation, customer journeys, and lead management, while the MB-210 centers on Dynamics 365 for Sales, emphasizing sales processes, configurations, and relationship management, reflecting their distinct functional areas.

The MB-220 exam primarily focuses on Dynamics 365 Marketing application configuration, customer journey creation, lead nurturing, marketing forms and pages, segmentation and lists, marketing emails, and integration with other Dynamics 365 applications, assessing a candidate's proficiency in marketing technology management.

Yes, practical work experience in marketing, particularly in digital marketing or using CRM software, is recommended before taking the MB-220 exam. Familiarity with marketing principles and Dynamics 365 tools will greatly aid in understanding the exam's applied marketing technology concepts.

The MB-220 exam primarily features multiple-choice questions, scenario-based queries, and case studies. These questions test a candidate's practical knowledge and understanding of Dynamics 365 for Marketing, assessing their ability to apply concepts in real-world marketing and CRM scenarios.

Absolutely, the MB-220 certification can serve as a foundational step towards advanced Microsoft certifications. It demonstrates proficiency in Dynamics 365, paving the way for specialized roles and further certifications in areas like advanced CRM solutions and business applications expertise.

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Microsoft Dynamics 365 Customer Insights (Journeys) Functional Consultant Questions and Answers

Questions 1

You are a Dynamics 365 functional consultant for Contoso Ltd. Contoso is expanding to other countries/regions and you need to translate one of your English surveys into French.

Which step should you take to translate the survey so that all of your existing segments and journeys remain intact?

Options:

A.

Update the existing survey, and translate the labels to French.

B.

Clone the survey, and translate all labels to French.

C.

Set the form to multilingual, add French, and then translate the labels.

D.

Create a branched survey that asks the language preference. Then, display the appropriate translated section.

Questions 2

You are a marketing manager.

You need to improve the open rates for your email campaigns.

The content designer suggests you use dynamic messaging. You want the dynamic messaging to appear below the Subject in the recipient’s preview pane of their email client.

Which action should you take?

Options:

A.

Use the Preview Text field to enter messaging with the contact’s name, to entice the user to open the email.

B.

Create a custom code element that holds the following HTML information and place it near the top of the email

C.

Add the Preview Text to the subject field, preceded by a colon.

D.

Use the Preview Text element, and drag it to the top of your email in the email designer.

Questions 3

You are a Dynamics 365 Marketing functional consultant.

You need to set up a Marketing campaign for a client to demonstrate how they can engage customers in email campaigns.

To set up your demo, you will need to establish a list of contacts. You need to avoid using actual contacts.

Which two methods can be used to load demo contacts for the campaign? Each correct answer presents part of the solution.

Options:

A.

Create Contacts in Demo Data of Marketing Settings.

B.

Create contacts manually in the Leads section of Dynamics 365 Marketing.

C.

Import contacts from an Excel file.

D.

Create contacts manually in the Contacts section of Dynamics 365 Marketing.