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Salesforce Marketing-Cloud-Consultant Dumps

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Salesforce Certified Marketing Cloud Consultant Exam (SP24)
Last Update: May 24, 2024
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Salesforce Certified Marketing Cloud Consultant Exam (SP24) Questions and Answers

Questions 1

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.

How could they resolve this issue?



Select 'Normalize Phone Number* in Journey settings.


Format the phone field in Salesforce as +l[phonenumber],


Select 'US' as the sending country in SMS activity.


Configure the phone field in Salesforce as US locale.

Questions 2

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.

What should they use to format the JSON within the email?



SSJS platform function ParseJSON


TransformJSON() AMPscript Function


BuildRowSetFromJSON() AMPscript Function


ParseJSON content block with Content Builder

Questions 3

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.

Which solution should the consultant recommend?



One parent BU and two child BUs with their own Sender Authentication Packages.


One parent BU with three additional private domains.


One parent BU and one child BU


One parent BU and three child BUs with their own Sender Authentication Packages.