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Salesforce Marketing-Cloud-Consultant Dumps

Exam Code:
Marketing-Cloud-Consultant
Exam Name:
Salesforce Certified Marketing Cloud Consultant Exam (WI24)
Last Update: Apr 24, 2024
156 Questions with Explanation
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Salesforce Certified Marketing Cloud Consultant Exam (WI24) Practice Questions

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Salesforce Certified Marketing Cloud Consultant Exam (WI24) Questions and Answers

Questions 1

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.

What should a consultant recommend'

Options:

A.

Create an auto-suppression list populated with subscriber keys.

B.

Populate a list using a query to exclude the subscriber key.

C.

Create an exclusion list with the known email addresses.

D.

Create an auto-suppression list populated with the known email addresses.

Questions 2

A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding. Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products.

Which design should a consultant recommend for segmentation?

Options:

A.

Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.

B.

Establish data relationships and create Data Filters for the marketer to modify.

C.

Create SQL Query Activities for the marketer to modify.

D.

Link the data extensions in an Attribute Group.

Questions 3

A customer wants to reports on 'Not Sent' contacts in Journey Builder.

Which method should be used?

Options:

A.

Use the standard report 'Subscribers Not Sent to'.

B.

Use an automation with Tracking Extract.

C.

Create an Analytics Builder Discover report.

D.

Query the _sent Data View for the contact's send status.