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Salesforce Marketing-Cloud-Consultant Dumps

Exam Code:
Marketing-Cloud-Consultant
Exam Name:
Salesforce Certified Marketing Cloud Consultant Exam (SU24)
Last Update: Dec 9, 2024
155 Questions with Explanation
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Salesforce Certified Marketing Cloud Consultant Exam (SU24) Practice Questions

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Marketing-Cloud-Consultant FAQs

The Salesforce Marketing-Cloud-Consultant exam covers key topics including email marketing best practices, customer data management, automation strategies, campaign analytics, journey builder, content creation, and integration with Salesforce CRM. This ensures consultants can effectively design and implement marketing cloud solutions.

The Salesforce Marketing-Cloud-Consultant exam typically consists of 60 multiple-choice questions. Candidates are given 105 minutes to complete the exam, which assesses their expertise in marketing automation, customer journeys, data management, and campaign analytics within the Salesforce Marketing Cloud platform.

The Salesforce Marketing-Cloud-Consultant exam format includes 60 multiple-choice and multiple-select questions. Candidates have 105 minutes to complete the exam, which tests their knowledge on marketing strategies, customer journeys, data management, content creation, and Salesforce Marketing Cloud integration.

The Salesforce Marketing-Cloud-Consultant exam focuses on advanced marketing automation and customer engagement strategies within Salesforce, while the Microsoft MS-900 exam covers broader fundamental concepts of Microsoft 365 services. The former is more specialized, whereas the latter provides a general overview of Microsoft 365.

The passing score for the Salesforce Marketing-Cloud-Consultant exam is 67%. Candidates need to correctly answer at least 40 out of 60 questions to pass, demonstrating their proficiency in marketing automation, customer journeys, and Salesforce Marketing Cloud solutions.

The Salesforce Marketing-Cloud-Consultant certification is valid for one year. To maintain certification, professionals must complete a maintenance module on Trailhead each release cycle, ensuring they stay updated with the latest features and best practices in Salesforce Marketing Cloud.

Passing the Salesforce Marketing-Cloud-Consultant exam can significantly benefit your career by enhancing your expertise in marketing automation, increasing your employability, opening up higher-paying job opportunities, and demonstrating your ability to implement effective Salesforce Marketing Cloud solutions for businesses.

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Salesforce Certified Marketing Cloud Consultant Exam (SU24) Questions and Answers

Questions 1

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.

How could they resolve this issue?

Options:

A.

Select 'Normalize Phone Number* in Journey settings.

B.

Format the phone field in Salesforce as +l[phonenumber],

C.

Select 'US' as the sending country in SMS activity.

D.

Configure the phone field in Salesforce as US locale.

Questions 2

Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details.

What should they use to format the JSON within the email?

Options:

A.

SSJS platform function ParseJSON

B.

TransformJSON() AMPscript Function

C.

BuildRowSetFromJSON() AMPscript Function

D.

ParseJSON content block with Content Builder

Questions 3

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.

Which solution should the consultant recommend?

Options:

A.

One parent BU and two child BUs with their own Sender Authentication Packages.

B.

One parent BU with three additional private domains.

C.

One parent BU and one child BU

D.

One parent BU and three child BUs with their own Sender Authentication Packages.