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Marketing-Cloud-Administrator dumps questions answers

Marketing-Cloud-Administrator Exam Questions

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Salesforce Certified Marketing Cloud Administrator (SU21)
Last Update: Nov 30, 2021
138 Questions
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Marketing-Cloud-Administrator Exam Questions

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Salesforce Certified Marketing Cloud Administrator (SU21) Questions and Answers

Questions 1

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.

What action should NTO take?



Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.


Create a user-initiated message to logged-in customers to send once the website is restored.


Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.


Create and send an apology email that includes a discount for a future purchase to all customers

Questions 2

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?



Preference Center link and physical mailing address


Business name and a link to the business website


Business name and physical mailing address


Preference Center link and a link to the business website

Questions 3

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue?

Choose 2 answers



Change Column Delimiter to


Change Character Encoding to UTF-8


Select Unicode Output


Change Format to xml

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