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Salesforce Marketing-Cloud-Administrator Dumps

Exam Code:
Marketing-Cloud-Administrator
Exam Name:
Salesforce Certified Marketing Cloud Administrator (SP24)
Last Update: Apr 25, 2024
164 Questions with Explanation
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Salesforce Certified Marketing Cloud Administrator (SP24) Practice Questions

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Marketing-Cloud-Administrator FAQs

The Marketing-Cloud-Administrator Exam is a Salesforce certification assessment that evaluates an individual's knowledge and skills in administering and configuring Salesforce Marketing Cloud. It covers various aspects of managing marketing automation and email marketing within the platform.

The Marketing-Cloud-Administrator Exam encompasses several key areas, including user management, data management, automation, email marketing, reporting, and troubleshooting within the Salesforce Marketing Cloud platform. It assesses proficiency in these critical aspects of marketing administration.

The passing score for the Marketing-Cloud-Administrator Exam may vary, but it typically ranges from 60% to 65%. Salesforce periodically adjusts passing scores, so candidates should refer to Salesforce's official website for the most up-to-date information.

Roles for email administrators in Marketing Cloud vary but may include Email Marketing Specialist, Marketing Automation Specialist, or Email Campaign Manager. Responsibilities typically involve managing email campaigns, automation, and ensuring effective email communication strategies within the platform.

It's most suitable for professionals working in digital marketing who use or manage Salesforce Marketing Cloud, such as digital marketers, marketing administrators, and consultants.

The Marketing-Cloud-Administrator Exam focuses on digital marketing tools and strategies within the Salesforce Marketing Cloud, whereas the Data-Cloud-Consultant Exam is centered around data management and cloud services in the Salesforce ecosystem.

The exam covers areas such as email marketing, subscriber and data management, automation, content creation and management, and tracking and reporting within the Salesforce Marketing Cloud.

This exam typically consists of multiple-choice and multiple-select questions, with detailed information about the number of questions, duration, and passing score available on the Salesforce certification website.

Preparation can involve self-study using Salesforce's official study materials, hands-on practice in the Marketing Cloud environment, and possibly attending Salesforce training courses or webinars.

Yes, Salesforce certifications usually have a validity period after which recertification may be required. The specific details can be found on Salesforce's official certification website.

This certification validates your expertise in Salesforce Marketing Cloud, enhancing your credibility and employability in various digital marketing roles.

Yes, it can be beneficial for professionals in other Salesforce roles, especially those that overlap or collaborate with marketing teams, such as sales professionals, customer service reps, and Salesforce administrators.

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Salesforce Certified Marketing Cloud Administrator (SP24) Questions and Answers

Questions 1

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.

What consideration should be given to the preference profile centers for this integration?

Options:

A.

Branding for each business units' profile centers will be inherited from the default business unit setup.

B.

Profile/Preference centers are automatically created for each business unit connected through Multi-org

C.

Multi org does not support the standard profile preference center for the business units.

D.

Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.

Questions 2

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.

Which functionality would allow this?

Options:

A.

Parameter Manager

B.

Web and Mobile Analytics

C.

Advertising Studio

D.

Personalization Builder

Questions 3

A Marketing Cloud admin is setting up Northern Trail Outfitter’s newest business units and several users to assign to the new business units.

How would the admin assign users to the business units?

Options:

A.

Give permissions to users at top-level account to assign their own business units.

B.

Search for the individual user, select their name, and click Manage Business Units.

C.

Search for the individual user, select their name and click Edit Business Units.

D.

Re-import the users to update their assigned business units