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Salesforce Marketing-Cloud-Administrator Dumps

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Salesforce Certified Marketing Cloud Administrator (SP24)
Last Update: Jun 10, 2024
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Salesforce Certified Marketing Cloud Administrator (SP24) Practice Questions

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Marketing-Cloud-Administrator FAQs

The Marketing-Cloud-Administrator Exam is a Salesforce certification assessment that evaluates an individual's knowledge and skills in administering and configuring Salesforce Marketing Cloud. It covers various aspects of managing marketing automation and email marketing within the platform.

The Marketing-Cloud-Administrator Exam encompasses several key areas, including user management, data management, automation, email marketing, reporting, and troubleshooting within the Salesforce Marketing Cloud platform. It assesses proficiency in these critical aspects of marketing administration.

The passing score for the Marketing-Cloud-Administrator Exam may vary, but it typically ranges from 60% to 65%. Salesforce periodically adjusts passing scores, so candidates should refer to Salesforce's official website for the most up-to-date information.

Roles for email administrators in Marketing Cloud vary but may include Email Marketing Specialist, Marketing Automation Specialist, or Email Campaign Manager. Responsibilities typically involve managing email campaigns, automation, and ensuring effective email communication strategies within the platform.

It's most suitable for professionals working in digital marketing who use or manage Salesforce Marketing Cloud, such as digital marketers, marketing administrators, and consultants.

The Marketing-Cloud-Administrator Exam focuses on digital marketing tools and strategies within the Salesforce Marketing Cloud, whereas the Data-Cloud-Consultant Exam is centered around data management and cloud services in the Salesforce ecosystem.

The exam covers areas such as email marketing, subscriber and data management, automation, content creation and management, and tracking and reporting within the Salesforce Marketing Cloud.

This exam typically consists of multiple-choice and multiple-select questions, with detailed information about the number of questions, duration, and passing score available on the Salesforce certification website.

Preparation can involve self-study using Salesforce's official study materials, hands-on practice in the Marketing Cloud environment, and possibly attending Salesforce training courses or webinars.

Yes, Salesforce certifications usually have a validity period after which recertification may be required. The specific details can be found on Salesforce's official certification website.

This certification validates your expertise in Salesforce Marketing Cloud, enhancing your credibility and employability in various digital marketing roles.

Yes, it can be beneficial for professionals in other Salesforce roles, especially those that overlap or collaborate with marketing teams, such as sales professionals, customer service reps, and Salesforce administrators.

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Salesforce Certified Marketing Cloud Administrator (SP24) Questions and Answers

Questions 1

Northern Trail Outfitters (NTO) has the Discover Reporting Tool.

Which two report types could help NTO drive their mobile adoption strategy?

Choose 2 answers



Email Performance by Device


Time Between Send and Engagement


Deliverability Complaint Rate


Email Sending Performance Report

Questions 2

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.

How could the admin receive a file of the bad data rows to confirm this theory?



Move the File Transfer to its own automation and include a notification email address


Move the Import definition to its own automation and include a notification email address


Update the Import definition to include a notification email address


Update the automation to include a notification email address for Runtime Errors

Questions 3

A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?

Choose 3 answers



Frustration of users upon timeouts


Best practice suggests a 20-minute timeout setting


Security risk of unauthorized users for longer timeout settings


Change impacts all users


Typical length of time users spend in Marketing Cloud