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Salesforce Marketing-Cloud-Email-Specialist Dumps

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Salesforce Certified Marketing Cloud Email Specialist (SP24)
Last Update: Jun 17, 2024
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Salesforce Certified Marketing Cloud Email Specialist (SP24) Practice Questions

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Marketing-Cloud-Email-Specialist FAQs

Passing the Salesforce Marketing Cloud Email Specialist exam can be challenging, especially for those new to Salesforce or email marketing. It requires a solid understanding of the platform’s features, email marketing principles, and practical experience. With dedicated study, hands-on practice, and a grasp of current marketing trends, success is attainable.

The SU23 update includes the latest features and best practices in Salesforce Marketing Cloud, focusing on enhanced email marketing strategies, new automation tools, and updated data management techniques relevant to email specialists.

While beginners can take the exam, it's best suited for those with some experience in email marketing and familiarity with Salesforce Marketing Cloud's features, as the exam covers comprehensive and advanced topics.

The exam assesses your ability to build and send personalized email campaigns, manage subscriber data, track and report email performance, and understand email content creation within Salesforce Marketing Cloud.

Industries such as retail, technology, healthcare, and financial services, where personalized customer engagement and targeted email marketing are crucial, find these skills particularly valuable.

Obtaining this certification can lead to career advancements such as roles in digital marketing, email marketing management, marketing automation, and CRM strategy, especially in organizations using Salesforce Marketing Cloud.

This certification is ideal for roles such as Marketing Cloud Email Specialists, Digital Marketers, Campaign Managers, and other marketing roles focused on using Salesforce to manage and optimize email campaigns.

While salaries can vary widely based on geographical location, experience, and specific company, professionals with this certification can typically expect higher earning potential in the field of digital marketing and specialized email marketing roles.

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Salesforce Certified Marketing Cloud Email Specialist (SP24) Questions and Answers

Questions 1

The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sends promotional emails.

What should the marketer do to prevent this problem?



Use Delayed Delivery


Segment email sends by domain.


Configure Send Throttling.

Questions 2

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email.

Which feature provides notification badges to alert NTO of any performance issues?



Einstein Engagement Scoring


Einstein Copy insights


Einstein Messaging Insight

Questions 3

Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update should be implemented to the automation to process the fries as they are received while minimizing network?



Replace the Schedule with File Drop and use a filename pattern


Implement an API to start automation with every file transfer.


Replicate the automation and schedule mem to execute server eight hours

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