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Salesforce B2C-Solution-Architect Dumps

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Salesforce Certified B2C Solution Architect (SP22)
Last Update: Aug 12, 2022
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Salesforce B2C-Solution-Architect Exam Dumps

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Salesforce Certified B2C Solution Architect (SP22) Questions and Answers

Questions 1

A company had strongnew-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud,Marketing Cloud, and B2C Commerce implemented and recently began using Tableau CRM (formerly Einstein Analytics).

Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers



Configure Einstein Retargeting Recommendations in Marketing Cloud to automate segment generation for Journey Builder


Use SMS as a channel due to its significantly higher engagement rate as compared to email


Generate personalized coupon codes inB2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns


Consider using Einstein Discovery to generate a retargeting score representing likelihood to purchase in the next three months

Questions 2

A company is seeing an increased volume of customers browsing for higher-value items, as well as longer consideration times before customers place orders based on what is in their shopping carts.

What are two tactics that a Solution Architect could recommend to increase checkouts and decrease the time from adding items to completing a checkout?

Choose 2 answers



Enable customer service agentsto enroll customers in an Abandoned Cart Journey in Marketing Cloud if an interaction does not result in the processing of an order.


Enable customer service agents to update and complete a cart transaction on behalf of the customer.


When the cartvalue reaches a certain value, push a chat request to assist the customer with the checkout process.


Monitor the cart items and time since it has been active in B2C Commerce and send a reminder and checkout incentive 18 hours after the cart was last modified.

Questions 3

Northern Trail Outfitters (NTO) has an ERP application where all customer orders are stored. There are millions of older records stored in the ERP application and some customersmay have thousands of individual orders. Additionally, some orders contain personally identifiable information (PII) that, due to company policy, can only be stored in ERP. NTO would like the five most recent orders displayed on the account page in Salesforce.

What are three justifications for using Salesforce Connect in this solution?

Choose 3 answers



Accessing external data using workflows and triggers

B Need access to all external data in near real-time


Integrating external data without writing custom code


The external data is changing frequently


Need real-time access to a small fraction of external data

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