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Salesforce Marketing-Cloud-Intelligence Dumps

Exam Code:
Marketing-Cloud-Intelligence
Exam Name:
Marketing Cloud Intelligence Accredited Professional Exam
Last Update: Jun 13, 2024
61 Questions with Explanation
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Marketing Cloud Intelligence Accredited Professional Exam Questions and Answers

Questions 1

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed

Otherwise, return null for the opportunity status.

Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping

“Day” — Standard “Day” field

“Opportunity Key” > Main Generic Entity Key

“Opportunity Stage” — Main Generic Entity Attribute

“Opportunity Count” — Generic Custom Metric

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

Options:

A.

3

B.

1

C.

0

D.

2

Questions 2

Aclient's data consists of three data streams as follows:

* The data streams should be linked together through a parent-child relationship.

* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.

Which data stream should be set as a parent?

Options:

A.

Data Stream A

B.

Data Stream C

C.

Any of the data streams can technically be the parent

D.

Data Stream B

Questions 3

A client has provided you with sample files of their data from the following data sources:

1.Google Analytics

2.Salesforce Marketing Cloud

The link between these sources is on the following two fields:

Message Send Key

A portion of: web_site_source_key

Below is the logic the client would like to have implemented in Datorama:

For ‘web site medium’ values containing the word “email” (in all of its forms), the section after the “_” delimiter in ‘web_site_source_key’ is a 4 digit

number, which matches the 'Message Send Key’ values from the Salesforce Marketing Cloud file. Possible examples of this can be seen in the

following table:

Google Analytics:

Salesforce Marketing Cloud:

The client's objective is to visualize the mutual key values alongside measurements from both files in a table.

In order to achieve this, what steps should be taken?

Options:

A.

Within both files, map the desired value to Custom Classification Key as follows

Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.

Google Analytics: map the extraction logic to Custom Classification Key.

B.

Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.

C.

Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.

D.

Create a Web Analytics Site Source custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.