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Exam Code: Marketing-Cloud-Intelligence Vendor: Salesforce Name: Salesforce Marketing Cloud Intelligence Accredited Professional AP-215 Exam 63 Q&A with Explanation Last Update: Jul 10, 2026
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Marketing-Cloud-Intelligence FAQs

What is the Salesforce Marketing-Cloud-Intelligence exam?

The Salesforce Marketing-Cloud-Intelligence exam focuses on validating your expertise in using Salesforce's Marketing Cloud Intelligence suite, which includes tools for data management, analytics, and performance measurement. The exam assesses your ability to analyze and visualize data to optimize marketing strategies and make informed decisions. It is ideal for professionals working in data analysis, marketing strategy, and business intelligence roles within Salesforce Marketing Cloud.

What is the format of the Salesforce Marketing-Cloud-Intelligence exam?

The Salesforce Marketing-Cloud-Intelligence exam consists of 60 multiple-choice questions. You will have 90 minutes to complete the exam. The questions are designed to assess your knowledge of Marketing Cloud Intelligence tools, data analysis, reporting, and integration with other Salesforce products.

What is the passing score for the Salesforce Marketing-Cloud-Intelligence exam?

To pass the Salesforce Marketing-Cloud-Intelligence exam, you need to achieve a score of 65% or higher. This means you must answer at least 39 out of 60 questions correctly to pass.

How does the Salesforce Marketing-Cloud-Intelligence exam differ from other Salesforce Marketing Cloud exams?

The Salesforce Marketing-Cloud-Intelligence exam is unique in its focus on analytics and data management, specifically within the Marketing Cloud Intelligence suite, such as Datorama. Unlike exams for roles like the Salesforce Marketing-Cloud-Email-Consultant, which focuses on email marketing strategies and tools, the Marketing-Cloud-Intelligence exam centers on using data to optimize campaigns and measure marketing performance across multiple channels. Other exams may cover broader Salesforce functionality, whereas this one is deeply data-driven.

What career opportunities are available after passing the Salesforce Marketing-Cloud-Intelligence exam?

Passing the Salesforce Marketing-Cloud-Intelligence exam opens up several career opportunities in data analytics and marketing strategy, such as:

  • Marketing Cloud Intelligence Analyst
  • Marketing Data Analyst
  • Marketing Strategy Consultant
  • Business Intelligence Consultant
  • Data Insights Specialist

These roles often require the ability to integrate data across platforms, analyze performance, and deliver actionable insights to improve marketing campaigns.

Is the Salesforce Marketing-Cloud-Intelligence exam suitable for someone with little marketing experience?

While the exam is focused on advanced marketing intelligence and analytics, it is suitable for those who have experience in data analysis, business intelligence, or marketing operations. Candidates with little marketing experience may need additional training in marketing principles and Salesforce tools, but the exam primarily requires expertise in using Salesforce tools to analyze data and derive insights, rather than on traditional marketing techniques.

Can I retake the Salesforce Marketing-Cloud-Intelligence exam if I fail?

Yes, you can retake the Salesforce Marketing-Cloud-Intelligence exam if you do not pass. If you fail the exam, you must wait 24 hours before retaking it for the first time. After two failed attempts, you will need to wait 14 days before attempting the exam again. Each attempt will require a separate registration and payment.

Do I need prior experience with Marketing Cloud Intelligence or Datorama to pass?

While helpful, it's not strictly required if you have solid data analytics fundamentals. Complete the official Trailhead trails and spend time in a sandbox workspace practicing integrations and visualizations. Many pass by combining Trailhead with targeted practice tests.

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Salesforce Marketing Cloud Intelligence Accredited Professional AP-215 Exam Questions and Answers

Questions 1

An implementation engineer is requested to create the harmonization field - Magician

This field should come from multiple Twitter Ads data streams, and should follow the below logic:

Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

Options:

A.

Create a second Pattern for Media Buy Name and apply two Classification Rules (one for ‘Messi’ and another for Ronaldo’) for the final Harmonized

Dimension.

B.

Create a second Pattern for Media Buy Name

C.

Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension.

D.

Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimension

Questions 2

A technical architect is provided with the logic and Opportunity file shown below:

The opportunity status logic is as follows:

For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”.

For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:

“Day” — “Created Date”

“Opportunity Key” + Opportunity Key

“Opportunity Stage” — Opportunity Stage

A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of ‘opportunities in the Confirmed Interest stage?

Options:

A.

2

B.

1

C.

3

D.

0

Questions 3

The following file was uploaded into Marketing Cloud Intelligence as a generic dataset type:

The mapping is as follows:

Day — Day

Web_site_source — Main Generic Entity Attribute 01

Page Views — Generic Metric 1

*Note that ‘web_site_key’ and ‘web_site_name’ are NOT mapped.

How many rows will be stored in Marketing Cloud Intelligence after the above file is ingested?

Options:

A.

4

B.

0

C.

1

D.

3

Next Question

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