SalesforceMarketing Cloud Advanced Cross ChannelExam Practice Questions
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Marketing-Cloud-Advanced-Cross-Channel FAQs
The Salesforce Marketing-Cloud-Advanced-Cross-Channel exam is designed for individuals who have experience in configuring and managing advanced cross-channel marketing strategies using Salesforce Marketing Cloud. This exam tests the ability to design, manage, and optimize multi-channel campaigns across email, mobile, social media, and other platforms to engage customers effectively. It validates your knowledge of advanced techniques in automation, analytics, and integration.
The exam covers several important topics, including:
- Cross-Channel Campaign Design and Management (30%)
- Marketing Cloud Integration (25%)
- Advanced Automation and Journeys (20%)
- Audience Strategy and Segmentation (15%)
- Analytics and Reporting (10%)
The Salesforce Marketing-Cloud-Advanced-Cross-Channel exam is 105 minutes long. You have 1 hour and 45 minutes to complete the exam, which consists of 60 multiple-choice questions.
The passing score for the Salesforce Marketing-Cloud-Advanced-Cross-Channel exam is 65%. You need to correctly answer at least 39 out of 60 questions to pass the exam.
The Salesforce Marketing-Cloud-Advanced-Cross-Channel exam differs from other Salesforce Marketing Cloud exams in the following ways:
- Focus on cross-channel strategies: While other exams like the Salesforce Marketing-Cloud-Email-Consultant exam focus primarily on email marketing, the Advanced-Cross-Channel exam emphasizes multi-channel marketing integration (email, SMS, social, etc.).
- Advanced techniques: This exam tests your ability to create and manage advanced multi-channel campaigns and integrations, whereas other exams may focus on foundational knowledge or specific tools (like email or mobile messaging).
- In-depth integration knowledge: It covers complex integrations and automation that are not typically emphasized in basic Marketing Cloud exams.
To succeed in this exam, you need skills in:
- Multi-channel campaign management: Understanding how to design, execute, and optimize campaigns that engage customers across email, SMS, mobile, and social channels.
- Marketing automation: Creating automated journeys and workflows that drive customer engagement.
- Data and analytics: Using analytics tools to track performance and optimize campaigns based on real-time data.
- Platform integration: Integrating Salesforce Marketing Cloud with other Salesforce tools and external systems for a cohesive marketing strategy.
Yes, you can take the Salesforce Marketing-Cloud-Advanced-Cross-Channel exam online through Webassessor, which offers the option for online proctoring. This allows you to take the exam from the comfort of your home or office, with a proctor monitoring your session via webcam and screen-sharing.
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